Tmall Global settled in
The first requirement is that there are physical stores for brands in overseas companies to facilitate better research and selection of brands by professionals.
The second requirement is that the brand must have a complete purchase channel certificate. If it cannot be provided, it is difficult to ensure the authenticity of the goods and long-term cooperation with Tmall Global. When the brand has these two points at the same time, it basically meets the brand requirements of Tmall Global. If the overseas brands that want to settle in Tmall Global cannot meet these two requirements of Tmall Global, they will not be able to reach cooperation with Tmall Global. After all, Tmall Global is also an e-commerce platform with relatively high threshold, and has relatively high requirements for their own cooperative brands. The third requirement is that there are different requirements for the brand side, such as the flagship store of Tmall Global. This store type flagship store of Tmall Global needs to have at least 35 types of trademark originals overseas for one year. If it is a local well-known brand, it needs to provide field photos of its own brand stores. The requirements of stores like Tmall Global's flagship stores are different. The first step in the process of Tmall Global's settlement is to sign the international Alipay account and complete the registration according to the tips of Alipay registration. During the registration process, we can find a signing guide for Tmall Global merchants. Through reading it, we can find our next step. Alipay account must not be bound to any Taobao account, otherwise it is troublesome to use it. Second, after the review of the Alipay account, it is necessary to sign the relevant paper contract with Tmall Global. After signing the contract, a certain amount of deposit is required. The amount of the deposit is different according to the different store types of Tmall Global, and the brand side needs to pay different amounts of deposit, so the amount of the deposit is not fixed.
The third step is to upgrade the store. Tmall Global has certain requirements on the number of new goods in the store, and before the store is launched, the beautification of the store must also be completed. This is the basic settlement process of Tmall Global, but after Tmall Global completes its new launch, it needs to bind the Alipay International account and start to build a store.
Tmall Global has made a great leap from the invitation system to the current open investment attraction, but like domestic Tmall before 2012, it is still in the early and middle stages of promotion, so it will have a more careful selection of brands to settle in, because it is difficult to settle in because it needs to continue to build a good benchmark! Previously, it took us more than one month from the beginning of application to the end of store. From regional BD to industrial operation, we also invited approval, material coverage, telephone mixing, and even field visits, which affected the cooperation of foreign brands, domestic operators and other parties, which was very complicated. Today, with the standardization of internal processes of Tmall Global, these situations have been relatively improved.
1. What subject can open shop on Tmall Global? Tmall Global must be an overseas company or a company from Hong Kong, Macao and Taiwan, and individuals are not allowed to settle in. When mainland companies apply, they can only open stores in domestic Tmall, because Tmall Global only provides channel services for overseas brands to sell goods in China.
2. What brands can open stores on Tmall Global? Only brands registered overseas or in Hong Kong, Macao and Taiwan can open stores in Tmall Global. The trademark registration certificate of the brand's origin must be provided. Interestingly, whether the trademark is registered in the domestic trademark office is not a prerequisite.
3. What goods can be sold on Tmall Global? Not all goods can be sold on Tmall Global, such as books, green plants and medical devices. Tmall Global's market is a gradual, stable and orderly opening process. By March 2020, the first level categories opened by Tmall Global are: food, mother and baby, cosmetics, clothing, digital appliances, personal care, home textiles, health products and medicine. It is necessary to find out what can be sold and what cannot be sold at present, or it will be a waste of preparation.
4. How much does it cost to open Tmall Global? Like domestic Tmall, the fees are mainly composed of three parts: security deposit, annual technical service fee and real time production of technical service fee. However, unlike the 50000 margin+30000 annual fee for domestic Tmall Global, the fee for Tmall Global is much higher. The deposit is 150000 yuan under normal circumstances, and 300000 yuan for relatively special categories such as milk powder and health care products, which can be refunded when the store is closed; The annual fee is divided into RMB 30000 or RMB 60000 according to the first level category, and will be refunded if the sales target is reached; The commission on sales turnover is between 2% and 5%, for example, 3C is 2%, clothing is 5%, and there is a deduction if there is a transaction. In fact, there are a lot of merchants who settle in on behalf of Tmall Global, but not all of them have enough strength. Professional people do professional things, and those who need to settle in Tmall Global can consult me!
