Many sellers will think that I want to make products with higher cost performance and better quality than my peers. First of all, what is the "better" that consumers can see online? The first is appearance, and the second is price. To borrow a teacher's words, "If you are not expensive, how can you know how you are?"?
But the problem is how to make the product more expensive, which is not to increase the price casually, which will only backfire. How to make customers pay for your "more expensive" is a science.
1： Product micro innovation
If they all sell the same things, even the pictures are the same, how can they persuade customers to buy yours more expensive? So we can actually modify your product in many small details to make your product unique, even unique. I simply give two examples. When I sold an electric appliance, the factory supplied it. I can take the goods, and others can also take the goods. How can I make my product unique? I talked to the factory alone and hoped that he would spray a golden paint on my products, so my products would become the most popular local gold. But this color can only be sold by me. At this time, my product will become a little green in the main picture. This is also a kind of micro innovation.
I gambled on a product last year and made a lot of profits. Many people wonder what it is. This year I can talk about it. Last year I made a humidifier, not an ordinary humidifier, but a product that combines a small air purifier with a humidifier. I work with the factory on research and development. The price of ordinary humidifiers is about 50, and that of ordinary small air purifiers is about 150. I make 1+1=3. Because I have no competitors, this is the only one who made such products last year, and there is no other branch. At that time, my profit was very high, and the single profit value was basically 150. So I did not pursue quantity. It was very simple. The profit generated by me was basically the profit generated by others' 10 humidifiers. Others sold 1200 humidifiers, and I only sold 100 humidifiers to achieve this profit. Because I don't need so many people to work, I just need to refine the operation. I can even spare time for my telephone customer service to make three or four after-sales follow-up visits to each buyer one by one. The peers need a large number of personnel to work to meet their needs, a large number of delivery personnel, customer service, after-sales. I only serve a few people.
As small sellers like us, serving a few people is the best survival rule.
In fact, there are many small things that can be done with the product. For example, you can add a small flower, lace, or color that others do not have on a popular dress. As long as you think more, it's really not difficult.
However, there is one thing about micro innovation. Your innovation is best seen by your customers at first sight. Don't work hard in it. For example, it is more comfortable to change better fabrics when you make clothes. For example, it extends the heat preservation time of 1 hour when you make a thermos. These internal innovation customers don't know. Even if you talk too much, they would rather choose someone with higher sales, but external micro innovation is different. They can see your changes and differences at the first time, and attract different customers who like you. Just like picking up girls, you are not handsome and you have no money. At least you need to have a little personality that others don't have.
2： Redefine pricing system
I used to use this method when making complementary and related products, which is very simple. For example, you know that pork is 18 kg, beef is 32 kg, mutton is 40 kg, but if you mix them together to make one kg, do you know how much they cost.
You can't sell other people's wallets and belts alone. Why not mix wallets, belts and lighters together to make a beautiful gift box into a "man's gift bag". As long as the packaging is exquisite enough, there is still a lot of demand for these things, because in addition to self use, there is also a large demand for gifts.
This is just one of the methods. There are still many ways to play. For example, a dress and a coat can also be made into a suit for sale. Because many girls are actually patients with obsessive-compulsive disorder, they don't know how to wear them (but they never admit it), so making a suit is to save these patients. Don't think this is a small number of needs. If you don't believe it, just look at the APP dressing assistant.
Redefining the pricing system can play its role in many industries. In many cases, doing business is like fighting a war. We will outflank.
3： High quality service
Many sellers just sell, but don't know what to do after selling. In fact, there are many things to do after selling. Many electrical products are returned or replaced for no reason because they are useless. Many sellers take it for granted that it is written in the manual?
Few buyers will seriously read your dense text, presumably you have not read several manuals. Because laziness is human nature. So a lot of buyers basically flip back a few times after they get the product, and they won't use it immediately.
To let buyers return less is to sell more.
Don't wait until the buyer wants to return to teach the customer how to use it in a hurry. When the buyer wants to return the goods, she is like a woman who wants to say goodbye. It is really difficult to wait until these two words are said before retaining.
Draw a manual to make things that customers need to know concise with pictures and words. Even if your drawing skills are really poor, it doesn't matter. What you want is this effect. As long as things are clearly expressed, and can use your ghost symbols to make customers laugh. The goal was achieved.
For really complex products, or products with high profit value, making an extra call will not waste you much time. Some people think that calling is a waste of time. Isn't it true that we use so many polite words in our life?
These things show an attitude. I am a careful and responsible businessman.
Small sellers should have more tone and personality to have a breakthrough.
