Taobao agent operation: does your baby title say like this?

A title consists of 30 Chinese characters, each of which is our entrance. Have you ever considered whether these words can bring your baby the traffic you want? Is it consistent with your treasure attribute? Does your baby have a competitive advantage in the whole search environment? Maybe many people will ignore this problem and blindly mine a vocabulary through various keyword portals, find the words that they think are better through the vocabulary data, and then write them into their own baby titles. Of course, this is not a wrong way. If you can do this step, your operational foundation is not bad, but we ignore a problem. We should compete with others in the search environment according to our own baby attributes and our own baby advantages.

3.1: Determine the main search term of the keyword
Before 2018, search was mainly about keywords, so at that time many articles would analyze how to mine keywords in a multi-dimensional way to find soaring words (keywords with rapidly stretched search data in the short term), but after 2020, it was mainly about people. In my opinion, the flow of a single product, especially in the early stage, was not the more the better, Some words can bring us a lot of traffic, but if they don't match my baby properties, I'd rather not have this part of traffic. At present, if you want to find keyword data, I think you can only use the search term analysis of business consultants:

Here we search for the core keywords of the product, and find the attribute words and long tail keywords that match our product by expanding the core keywords. So how to get the core keywords? This problem is easy for industry veterans, because you have been working on your own category for a long time. You will be very clear about the keywords in this category and what keywords are suitable for your product. However, it is difficult for novices in the category or industry. Sometimes even experienced old operators will step into the pit.
If you want to make the women's shoes now, what core words will you choose to operate? Women in sports shoes and running shoes? At that time, I used the keyword "sneaker woman", but after a few days, I found that there was a problem and there was no traffic. Later, I will analyze the category composition of this keyword through business staff:
After reading the data, it suddenly dawned on me that the main category of this word was sneakers, while the shop I built at that time was under the category of women's shoes. So I went in the wrong direction. So here's a reminder. In addition, if you are new to a category and are not sure how to search for keywords, you can find them from the data of competing products.
Here you can analyze the competitor's data. If you have not added it before, you can click the "Competitive Product Configuration" above, and then select the data range as "Day" to find the transaction direction word of this single product:
From this, you can basically find two main traffic entry words of the competitive product: Martin Boots Woman and Short Boots Woman. Then these two words can be used for expansion analysis to see which word is most suitable for your baby. Here I would like to remind you that as a popular product, the traffic entrance of competitive products is diversified. If you are doing a new product now, you cannot imitate the current data of competitors. What you are looking for is the data of competitive products just starting. So although we now see many entries for this competitive product, we only need to select one when we make our own word family. What we need to do is to find a keyword that matches our baby's attributes and has relatively weak competition from so many words.

Teach you to do a good job of Taobao shop quickly (3): how to find the right keywords for the title?
Let's take a look at this treasure. The business uses the keyword "Chelsea Bootie Girl" as the main search keyword of this product. From the data in the table above, the data of the word "Chelsea" is OK, but what we need to see is whether the word matches the product. Many kids don't know what kind of shoes "Chelsea" is. Let me show you the screenshot of Baidu:

3.2: Attribute words+main search words: deep mining of traffic under an attribute
Main search term: what kind of attribute words should we consider to open the traffic portal of a new product in the future? How should attribute words be selected at this time?
Take this shoe for example: we have determined that the main search term is "Martin Boots Girl". The following attribute words are: leather, black, flat bottom, thick heel, front zipper, British style, plush, thickening... What's the way to choose these words? We can find the relevant attribute data from the business staff. This part of the data can give us a reference when determining the attribute direction.
In addition to the above data to judge the attribute data, we also have two dimensions to consider: the first is matching with the baby, and the second is competition.
Match with the baby, match with the target crowd. If it is possible from the perspective of treasure: Martin Boots female British style, Martin Boots female thick heel, Martin Boots female front zipper are consistent with this product, which word should I start with better when I operate the single product? The general idea is to choose words with better conversion rate. There are two problems with the conversion rate. One is the data source of the conversion rate. If you have data for your own single product, use your own store data for analysis, and then determine the main search term. This is generally done later when we optimize the product title. The second is to analyze the conversion data of words from the data of competitive products, which can only be used as a reference, There will be great differences between the conversion data of competitive products and your own single product, but the overall trend should be visible.
What we should focus on is the data of competing products. What keywords are competing products operating on? Do I have the advantage to compete with him under this word? For example, the main traffic source of competitive products is "Martin Boots Female British Style". What if I also use this keyword? First, I am a new product. My sales volume is not as high as that of my competitors, and my price may not be cheaper than that of them. Under the word changing system, I cannot directly compete with them. The competition is weak. At this time, we will consider that I will give up the keyword entry for the time being, and I will go to another keyword entry that is not operated by my competitors. The competition of the word "front zipper Martin boot lady" is relatively weak. I will complete the accumulation of baby's basic sales and crowd tags online in this weak environment, and when I have the competitiveness, We are competing with our competitors for the traffic entrance of the word "Martin Boots Lady British Style".
Here I share with you the methods and ideas for finding titles and combining keywords, which are different from the general methods and ideas you see. This is also the method our team has used in their daily work for more than a year. I don't think it is necessary to build a particularly large vocabulary under the current search. The soaring words are still valid, but if they do not match the baby attributes, their meanings are not very big. So I think that for most businesses, the establishment of vocabulary needs to be based on the premise of accuracy, through the layout of accurate words, and then to leverage the traffic access of big words. In this way, the conversion rate data of Babe can still maintain its competitive advantage in the industry after the big word traffic comes in later, and it will not cause the decline of the overall search due to the low overall conversion rate of Babe after the big word traffic comes in.