Tmall Global first disclosed its operational data: a growth of more than 10 times in 10 months
Agency operation of Tmall Global
Alibaba Group disclosed for the first time the business data of Tmall Global, an important part of its globalization.Tmall Global (www.tmall. hk) platform has just been launched since February this year, and the transaction volume has increased 10 times in 10 months since its launch.This is also seen as Ali's response to the negative report of the Wall Street Journal last week.According to the data released by Alibaba, the turnover of Tmall Global in November was more than 1000% higher than that in the first month of online.5400 overseas brands from 25 countries and regions have entered Tmall Global, of which 30 stores have single store transactions of more than 10 million yuan.
It is revealed that more than 100 global businesses, including the top ten supermarkets in Europe and the United States, and the French cosmetics cluster, are queuing up to settle in.
Tmall Global also disclosed that five cross-border import pilot cities, including Shanghai, Guangzhou, Zhengzhou, Hangzhou and Ningbo, have reached cooperation with Tmall Global to jointly explore an efficient import and export trade model based on the Internet.
2014 was defined by Alibaba as the first year of globalization.In February this year, Tmall Global officially launched as an international B2C platform.Wu Qian, general manager of Alibaba B2C Business Department, revealed that Tmall Global is a platform for providing direct supply of overseas goods to Chinese consumers.On the Double 11 this year, Costco, the second largest retailer in the United States, performed well on Tmall Global and shocked the international retail market.Five supermarket retail groups in Europe's Top 10, including Metro, are actively preparing to enter Tmall Global.More than 30 world top supermarkets and department stores will be settled around the Spring Festival.In addition, more than 100 global brands are waiting in line for Tmall Global's approval.
On Tmall Global, the categories most sought after by domestic consumers at present include food, cosmetics, mother and baby products, daily necessities, small household appliances, etc.In the health product industry, the world's top health product brands have gathered at Tmall Global.Including Nature's Bounty from the US, the world's largest health care products group, the top three health care products brands in Australia and New Zealand, and Doppelherz, a household name in Germany.
Last week, the online version of the Wall Street Journal of the United States wrote that Alibaba's Tmall Global platform has encountered various challenges since its launch, not only its traffic is far behind that of Taobao and Tmall, but also limits the promotion of sellers at the initial stage of development.However, the company still insists on developing quality, and some overseas businesses have achieved initial success.Alibaba's release of data at this time also means a "counterattack" on its reports.
