Taobao agent operation

Get overseas brand cooperation invitation without leaving home, and Tmall Global's ecological partner portal goes online

Agency operation of Tmall Global

Overseas brands are highly dependent on service providers. How to quickly find "Chinese e-commerce operation partners" is the common pain point of the brand. In order to cooperate with Tmall Global's business strategy, the ecosystem of service providers is facing a reconstruction. From the original behind the scenes operator, go to the front of the stage and become a partner of platform to jointly build ecology. "Tmall Global Ecological Partner Portal" As the times require, the first phase of the product has completed the first step of ecological reconstruction. Smart brands help to promote investment efficiency: establish a service provider's profile and capability model, and the brand side can screen according to its own preferences to complete the rapid and intelligent selection between the brand side and the brand side.


The website will continue to be optimized and updated. In the future, on the basis of the first phase of the product, we will empower the website through the hierarchical operation of service providers, and build the website into a dual role of business portal and service provider growth school. Help service providers get more brand resources and improve the comprehensive ability of store operation. Finally, it will build an important portal for Tmall Global's ecological partners, bearing the role of external publicity window and internal and external cooperation and innovation laboratory!

[User Guide]

This product is divided into Chinese and English versions. After entering the home page, select the drop-down menu in the upper right corner to switch the website language version.

The brand party logs in after registering the Tmall account
"Find a service provider" ->filter the service provider conditions ->"search", and the "recommended list of service providers" below displays the qualified service providers
The stars below the Chinese and English names of the service providers are the assessment scores of the service providers in the last quarter. The more stars, the higher the score. If you want to know more about TP, you can click on the company website of each TP and read the company profile.
Our suggestion: the brand sends invitations to 10 TPs each time to ensure efficiency and response rate. After establishing contact with multiple TPs, please notify the other party in time for those TPs that have no intention of cooperation, so as to save the other party's subsequent communication.
The service provider logs in with the Taobao account of Tmall Global service provider
"Becoming a service provider" is the TP entrance: when a brand/waiter sends an invitation, the service provider can check the email with the theme of "Tmall Global Cooperation Opportunities" in its email box, click the link in the email to enter the website, and check the details of the brand invitation in "My Business Opportunities" after logging in.

Click "My Score" to view the quarterly assessment and real-time assessment scores of service providers. When the cooperation between TP and the brand is reached, please click "Add Cooperation Record" to report the store opening truthfully.


Our suggestion: TP should pay attention to the email every day, check and reply to the brand invitation in time. Brand details include brand details, brand introduction documents and product documents, which can be downloaded and viewed. After the cooperation is reached, please log in and report in time.