The cold winter has passed, and it's time to add a new favorite to the wardrobe. So, as a seller, are you ready for the outbreak of the store??
Do a good job of overall data monitoring in the outbreak stage of the store. The visitors of each channel should know the commodities very clearly every day. The fluctuation of visitors in each channel is related to the overall fluctuation of commodities.
In the figure above, we can see that the flow of goods mainly comes from Through train , Taobao search, and Taobao home page, of which the direct bus currently accounts for the highest proportion.
Promote refined operation.
1. Clarify the purpose.
It can be roughly divided into the following two types:
(1) Increase promotion fees and continue to increase traffic. It is recommended to increase according to the product data.
(2) Stable promotion fee and optimized data. Adjust from launch time, crowd, keywords and time-sharing discount.
2. Regulate the rhythm. If the daily limit is more than 3000, it is recommended to observe the data more frequently and update the data once every five minutes. If the overall plan is not stable enough or the direction is adjusted again, it is recommended to focus on the adjustment for 5-15 minutes to ensure that the distribution and progress of clicks are satisfactory, and then you can observe them in the morning, noon and evening.
3. Tone skills. In most cases, the production is good and the number of hits is high. If it is not related to the search drainage keywords, you can control the number of hits or delete them. For those related to search, you can slow down and observe the change of search. If the impact is small, you can also control the number of clicks less.
4. Evaluation control. Frequently pay attention to the evaluation of popular products, try to control the number of bad comments as much as possible, and contact the buyer immediately after finding the bad comments.
5. Focus on keyword trends. We should always focus on the data of keywords in the market to optimize product titles and keywords. Many new words have a good trend, and there are fewer online products and high search popularity, which makes it easier to get traffic.
