Taobao agent operation: what should be done to improve the conversion rate!
Taobao agent operation
Conversion rate is a barrier for every store. Our goal in opening Taobao stores is to make money. If the conversion rate is very low, then everything you do is useless. Products with relatively high conversion rate will have more traffic and display. Today, we will see how to improve the conversion rate.
The first step is to use keywords to attract accurate traffic.When making titles, we can't directly copy others' titles. First, you don't know how the keyword data in others' titles are. Second, the titles made by others may not match your products. At this time, the words you need to make are consistent with your own products, otherwise the relevance of the products will be affected,The titles and products we make must ensure that the attributes and features of good products are highly relevant.
Step two, no matter at any time, I have stressed that the main map is very important. A good main map will bring most of the traffic to your store. If the main map you make can not raise the interest of buyers, no matter how much you spend to drive or how to optimize the title, the click rate will not be high.Of course, the students who have conditions are better to shoot their own videos of goods. The video display is not only to show others the style of your baby, but also the upper body effect, and the way of use. Sometimes a video may improve your conversion rate.
The third step is the detail page. Many students' detail pages may be re inserted with the main picture. This kind of detail page is extremely perfunctory. Buyers are impatient to look at several pictures they have seen for a long time, which will greatly increase your dropout rate. Buyers want to see the detail page should be the details or advantages of the product, so they want to have a good conversion rate,The details page needs more snacks from you.
The fourth step is to evaluate the print. For buyers, if they only look at a few pictures, they cannot determine the quality, so evaluation is a point that buyers will rely on.
Step 5: Basic sales volume is a must for other promotions of this product. No buyer is willing to buy products with sales volume of 0, so this is very important for transformation.
Step 6: Set up promotional activities. The word "discount" is an important step to attract people at any time. In addition to registering for Taobao's own activities, you can also set up a small activity in the store. Cheap is the advantage of many buyers, which we need to seize.You can use discount activities, or buy one for free, or buy a product for a small gift. In the early stage, you can make small profits first and sell more quickly.Improve the flow and transformation of stores.