Taobao agent operation

Taobao agent operation: do a good job of details and improve the conversion rate!

Taobao agent operation
To test whether our products are popular with consumers, in addition to the flow of introduced stores, the conversion rate is also one of the core data, and only when the conversion rate can keep up, will your products be favored by the platform and thus be recommended and supported. How to improve the conversion rate is also a headache for many sellers, especially now that mobile phone traffic is becoming more and more important, how to improve the conversion rate of mobile phone has become a very important thing.
Today, let's talk about how to improve the conversion rate of mobile products!
1、 Main drawing
If you want to get a click, the main picture of the product is very important, which is also an important step for consumers to have a general understanding of the product. A qualified main drawing can be roughly divided into the following aspects:
1. Perfection: When uploading babies, we must upload all five main images, which is a necessary condition for any product detail page; At the same time, the main drawing must be designed according to the specified size and requirements to avoid poor browsing effect and resulting in miss rate; In addition, some sellers do not pay enough attention to the white background map. Uploading the white background map is to better facilitate the flow of online shopping into the pool. It plays a very important role in the diversion and conversion of online shopping.
2. Selling point display: the main map is not only used to display the appearance of the product, but also to display the selling points of the product. For products in some categories, such as household appliances and furniture, integrating the product into the main picture in the use scenario can lead consumers to have sensory association, and make it easier to understand the function or selling points of the product, thus facilitating transformation. For example, the use scenario of the dryer shown in the following figure shows that besides drying clothes, it can also dry quilts, shoes, etc., so that consumers can know that only one machine can be used in many ways, and after purchase, it can be worth more than the price, so placing an order forms a transformation.
3. Copy description: A single picture or use scenario display is sometimes not enough to clearly explain the product's selling points, so you need to add a copy to help explain. When adding a copy to the main picture of the product normally, it is also necessary to strictly grasp the number of words, use concise words, and hit the main points directly to ensure that the effect of the main picture will not be affected, so as to avoid being detected as a "psoriasis picture".

2、 Video presentation
On the mobile phone side, the main image video must be done, because the selling points that a picture can reflect are certainly not as prominent as those of a video, and for buyers, they are more inclined to have babies with videos, so the main image video can increase both weight and transformation. Apart from the static display of pictures, the dynamic display of video can show the selling points of products in a more comprehensive way, and the appropriate voice commentary can achieve more results with less effort.

3、 Baby Title
If consumers want to find the products they need, they must first search through keywords.
First of all, you can't be lazy when writing titles, you can't directly upload data packets, and you can't directly copy other people's titles. If the store has a good foundation, you can choose a larger word, so that you can get more opportunities to show; For new stores or stores with poor foundation, you can choose more accurate long tail words. The keywords selected for the title should be highly related to the baby attributes, and should not be stacked with keywords.
It should be noted that at this time, the change range of the title optimization should not be too large, nor should it move to the words that have accumulated weight. When adjusting, it should not exceed 3-5 words. The less the keyword data is, the less the adjustment range is, and the less the impact of the adjustment will be. And the adjustment time is within one hour after the baby naturally leaves the shelf.

4、 Product selling points should be clearly displayed
Most of the conversion rates are on the details page. Whether a traffic can be converted depends on whether the details page can attract and impress consumers. The details page should reflect the selling points that can most impress the consumer's needs. When you click to the end, you can highlight the atmosphere and activities in the details page to increase the sense of urgency. Do not make long speeches to avoid the jump rate caused by slow loading speed. In the detailed introduction, the selling points and pain points of the product are the common features of each popular product. First, use favorable selling points to prove that the product is worth buying, and then dig out the pain points of customers to give them a reason to have to buy. Note that the main map and details page of the baby should be introduced around the same keywords, otherwise it will only let consumers see and leave without conversion.
Next, we need to analyze the advantages of the product one by one, including material, appearance, function, etc., as well as the methods to solve the pain points, so as to stimulate customers' urgent needs for the product.

5、 Related sales
For related sales, there are still a small number of sellers who haven't paid enough attention. If related sales is done well, it can increase the visit duration of your store, reduce the dropout rate, have a great impact on the improvement of many data indicators of your store, and also improve the customer unit price and conversion rate.
The biggest advantage of connected sales is that instead of asking the buyer whether he likes the baby, he asks the buyer which one or which one he likes. When the buyer feels that our baby is not suitable, he can immediately see other babies and have other options instead of leaving directly. When doing related sales, we can make some similar styles for users to choose from. But it's good to associate with other treasures, but don't be greedy. If you show too many treasures at once, it's easy to cause buyers to dislike you!

6、 Customer service is indispensable
Some sellers often neglect customer service although they have done a good job in product details and presentations. Customer service is a very important position. Buyers are interested in your baby and have obvious needs. They will consult your customer service. Although it cannot achieve 100% conversion, the conversion rate can be greatly improved through the introduction of customer service.