When you see this title, you may have a question. Do we have different ways of operating baby products with different customer prices? The answer is: Yes. The specific operation will be explained step by step.
1、 First of all, what we need to do for new stores and dead stores
1. Complete basic store settings
2. Insist on getting new every day
3. New products need to be broken
4. Insist on micro shopping every day
5. Try to make the store close every day
6. Insist on setting up customer operation platform every day
7. Compare with gold medal sellers to see how far we are short
8. Learn to use various marketing tools
2、 What we need to do for shops with visitors
1. Analyze data every day
2. Carry out through train analysis data
3. Analyze activity data
4. Cumulative customers
5. Marketing for regular customers
3、 Low customer price products
First of all, we need to understand what is a product with low customer price and what are its characteristics?
1. The price of our products with low customer price will be lower (a few yuan to 20 yuan)
2. The selling price is lower than the industry's best selling price
The advantage of our low customer price product is that the price is relatively low, so our product conversion will be relatively high
But the disadvantage is that we often face some low-end consumers, which may bring more after-sales problems.
When our price is lower, the profit will be lower if we want to be right, so the low customer price is not suitable for too much input and payment flow, nor for the 14 day data increment game
Therefore, our products with low customer price need high cost performance and low price to attract customers. In addition, our products should not be too unified. Too unified products are not conducive to the transformation of the first product. For example, if you open a stationery store, but only buy pens in it, the transformation or profit will be relatively low. We can choose some other marginal products, for example, we sell pens and notebooks at the same time.
In addition, we need to do more internal skill optimization and optimize the layout of our main map detail page and title keywords
For standard products, there are many core words of our products, but the premise is that they meet your product. Review and print, ask everyone to do the buyer show, which is related to our basic sales
Marketing activities include:
In store marketing
Association recommendation
Collocation treasure
Customer operation platform
Official activities
Gold panning coin
Panic shopping
Every day, special prices and so on can be done
We need to promote our products through multiple channels, such as through car low price diversion, Taobao customer wide spread, off-site promotion... We should avoid some misunderstandings when doing promotion, do not blindly increase the customer price, do product matching, and do not blindly increase the number of through cars.
4、 High passenger price products
High customer price products are simply expensive products, such as our furniture, jewelry, etc., but there is no specific division of products. In fact, any industry has a high price per customer, and what is needed is that the price should meet the public's psychological tolerance.
Advantages of high passenger price products
1. High quality customers
2. High profit
3. Less workload
inferiority
1. Low click through rate
2. Low conversion rate
3. Long conversion period
4. Poor promotion effect
High customer price products require that our price=value, and we cannot blindly pursue high prices. High customer price products also require higher levels of our stores, internal skills in main map details, and short video quality.
We should focus on understanding the product, understand its selling points, users, product advantages, use functions, and use scenarios... For products with high customer price, our buyers should only remember one selling point. The medicine that can cure all diseases is not magic medicine, but poison, so we can only highlight one selling point of our precious products as high customer price products.
For example, when making the main map, we can highlight the product highlights, powerful functions, use effects, differences, etc., and make market analysis in combination with the selling points of our products to see what our potential competitive advantages are? What are the selling points of excellent peers? What are customers' desires and needs? So as to formulate promotion strategies for publicity, let everyone know about the products, and then plant grass.
