How to modify the right of baby not to surrender in Taobao shop ？ As a shop, you will find that whether it is main No matter the picture or the title, Details page Well, it can never be done at one time, so baby needs continuous optimization 。 But if you move a little bit anywhere, the traffic will start to fluctuate. If it doesn't change, the traffic will even drop to zero 。
So how to modify the baby? Remember a logical point, as long as the data generated by your modified baby is better than the original data, it will hardly have any impact on the traffic.
Take three parts as examples, main Figure, title Details page. First analyze how to modify main The click rate of the original main image is very low. To modify a group of images, first measure the modified images, See the mapping articles shared before After measuring the pictures, take the pictures with the best click rate to modify the main picture. You will find that the traffic is rising instead of declining.
We are analyzing how to modify the title 。 We take the product of native honey as an example. First, we analyze the flow keywords, and you can see the inclusion of crystals in the business staff, click on the flow, and click on the source of goods This property Keywords for 's visitors Very low, the conversion rate is almost zero, so we need to replace the crystal attribute words in the title with which keywords What about? In the business staff, click on the market - Click Search Analysis to search for the core word of the product, "native honey". You can find an attribute word in the hot related words. There is no attribute word in our title, but the data is very good ： Authentic, we add authentic attribute words to the title, and you will find that keywords including authentic begin to obtain traffic and orders 。
Finally, we analyze how to modify the details page , the essential influence of the detail page Of Is the conversion rate, but the factors affecting the conversion rate are not only Details page , and evaluation 、 Ask everyone 、 Main picture video 、 Including the product itself, so remember one point in the modification of the details page. Do not modify it once, but modify it several times. Therefore, the theme of the modification must be based on the buyer's purchase needs, such as adding a comparison chart with the industry products. The result will not affect the traffic, and the conversion rate And Start to rise 。 Taobao doesn't care at all, you fix it no Modify Baby, Taobao just care about Can the traffic I give you make more deals and bring more deals to my platform? So the bottom line of Taobao is to modify the data, as long as the data does not decline, how do you want to change it? Whatever.
