Taobao agent operation: practice how to create a high click rate main map!

With the development of Taobao, people will feel that the competition for Taobao is becoming more and more fierce, the free traffic of stores is becoming less and less, and the click deduction fees of through trains are becoming more and more expensive. Sometimes, they can't afford to drive a car at all, so they are all trying to find free ways to attract customers.

What is the core of Taobao? It is nothing more than click through rate. If no one clicks on your baby, you will not get traffic, or if the click through rate is too low, you will not be able to let the system give you more traffic. Therefore, it is very important to make our main map, especially the first one. So how to conceive a main picture and how to make the following main pictures? Let's focus on the method.
First of all, we need to return to the search process. Only when a buyer has a demand for something can he search for this keyword. For example, if he needs a pair of white shoes, he will search for white shoes. Then he will show the buyers one by one.

When buyers search for keywords of this product, you will find a problem, that is, if you want to get traffic, you must let buyers click on your baby. Only when buyers click on your baby, can your store have traffic, but the product shapes and colors displayed in front of buyers, how to make buyers more inclined to click on their own baby, We also need to start with the keywords entered by the buyer.

When a buyer goes shopping on Taobao, what keywords will he search for? This can be summarized. Next, we can also summarize the hot search words in the drop-down box. For example, we can refer to Figure 2 below, and find that the drop-down box will have a lot of recommended words. At this time, what word is your title around, Then the selling point of your first main picture will focus on this. For example, for high-heeled shoes with thin heels, you will generally choose to highlight the selling point of thin heels, or the mouse pad is anti-skid, which must be the priority of anti-skid.

This is one of the first, and the second is to create a differentiated main map as far as possible. Especially, small categories are similar in length. How to highlight the selling points is of no help in many cases, so small categories are to create a differentiated main map as far as possible. When the buyer is attracted by us, he clicks the main picture and comes in. At this time, 2/3/4 of the main picture also needs to be conceived. For example, if you are making clothes, shoes and bags, it is necessary to reflect your different wear and test scenes, different colors, different selling points, etc. On the one hand, 234 of the main figure will affect the bounce rate of the product details page, and on the other hand, it can also improve our conversion rate.
Why do you say that? Open the category and macro data monitoring page of the business staff, In this point, the product details page means that the buyer clicks to see your main picture, but doesn't even look at the details page and jumps away. So do you think the buyer is interested in the 234 main pictures? Obviously not. When the buyer doesn't see your details page, what do you think is the probability of a deal? Highlight the important selling points that buyers want to know on the main map or put some promotional copy to reflect the cost performance ratio of the goods, so as to improve the probability of product transactions.

Therefore, when we small and medium-sized sellers conceive the main map, we should not randomly make the main map, but also plan step by step according to the method, so our stores can also get free visitors, and the main map gives the buyer a good first impression, then the conversion rate of the store will also increase a lot.