The title is very important for a baby, especially for the mobile search traffic. Mobile search traffic is also a great traffic source channel for Taobao, and the mobile search traffic conversion is higher, because mobile search is a keyword search after customers have purchase intention.Whether the keywords searched by customers can match the title has a great relationship.
When making headlines, first of all, you should understand your baby's position and the part of the population that your baby prefers, so as to select keywords that match the crowd, and then combine headlines according to these precise keywords.
The first thing to do well in writing the title is to select the key words, which is very important. The selected words should fit the baby, especially in the early stage, we should choose more words with relatively small competition. Such words are easier to pull up the traffic, which is more conducive to the development of baby. It is suggested to select words through the market and competitive baby.
When selecting words in the market, we should first establish the subject. In the early stage, we can use the subject to expand the long tail word. The purpose of this is to drive the weight of the subject more quickly. After all, we still need to use the subject to increase more traffic. When the long tail word contains the subject, when the weight of the long tail word increases, the weight of the subject will also increase accordingly.When selecting words through the market, we should try our best to select them according to the five dimensions of search popularity, click rate, payment conversion rate, number of online goods and click ratio of shopping malls.When selecting, we should choose the words that have a small number of online products, a low proportion of the mall, and a good click rate and conversion rate. It doesn't matter if the search popularity is low in the early stage. The number of online products and the proportion of the mall represent the problem of the size of the word competition. In the early stage, the basic weight is low, so we should choose the words that have less competition.If the keyword hit rate and conversion rate are extremely poor, do not choose this word. Such words have traffic. If the click rate and conversion rate are poor, it will not help to improve the weight.
Competitive products are also a good way to choose words. The words of competitive products can also be used. If they can make a deal, the words of explanation are more accurate. However, when choosing competitive products, we should pay attention to that we should not choose top1 directly in the early stage. When choosing competitive products in the early stage, we should choose babies with similar style and basically the same audience. At the same time, the gap is not too big. The overall trend of choosing is relatively good,But don't be too far away from yourself. Such babies have more reference value. In fact, the reference value of selecting the top category is not very great.
After selecting the words, start to combine the titles. When combining titles, put the subject words in the head and the tail, and the modifier words in the middle. Try to fill up the number of words, and do not waste resources. The combined title should be as smooth as possible, and the keywords should not be repeated. One title is enough. If it is repeated, it is also a waste of space, because no matter how many titles are put, they are the same.
After the title is combined, remember to optimize it when putting it on the connection. Many people put it on and ignore it. After the promotion, optimize it according to the data. You can optimize it through 7 or 14 days of data, that is, according to the mobile search traffic,You can see the data through 360 items in the category of business advisors (the service is to be purchased, and the specific price can be seen by yourself, not much more). You can see from the source of goods which words have been used to enter the store in the past 7 days. Then you can compare these keywords with the baby title to find out the root words that have not brought traffic,Then replace the new root words and promote them. This step by step optimization will bring more hand search traffic, so that the weight of baby can become higher and higher.
When optimizing the title, try not to change too much, the order of the keyword root words should not change too much, the title should not be changed too frequently, and the data should be observed when changing words.After the title is written, the more important thing is the daily promotion and maintenance, how to make the weight of these words higher, and how to introduce more traffic.
