In fact, the combination of titles is not as difficult as we think, but it is not random. There should be methods for this. What data indicators should we refer to for that group of words? First of all, we need to find the ones with high search popularity. The higher the search popularity, the better. If we are looking for the ones with few online products, the less the better. But we do not have to have 0, or 1, or single digit online products. Such products may have a certain popularity, but they are more likely to be fake words.
Now let's take a look at the combination and how we should combine. Now we are divided into three industries, the first is non-standard industry, the second is standard industry, and the third is unpopular industry. The reason is that the vocabulary of these three industries is different.
Let's talk about the non-standard products industry first. Most of them belong to the general category, such as clothing, shoes and bags, which has more words. In the standard product industry, for example, earphones, mobile phones, computers, which have fixed parameters, their vocabulary is relatively fixed. In the less popular industries, such as the cover of certificates, there are fewer words in this industry. But the number of words is different, but the combination methods are similar.
Now I will show you. This set is suitable for all your industry categories. This is a direct formula, which selects words with blue ocean and small competition. In short, it will make it easier for us to get free search traffic. Novice or those who can't combine titles can collect articles, so that we won't see the headlines later!
First Open the business consultant background, input the keywords to be done in the market competition's search term analysis. Here, take the suspender dress as an example. After input, you can see the extended words and related phrases about the word.
Second With the data of 7 or 30 days as a reference, select those with more than 2000 searches in the general category and those with more than 1000 searches in the sub category, select the viewing options as shown in the figure, and copy and paste these phrases into the Excel table.
Third In the table, filter out the phrases that we don't want. Remove the phrases that are more than 9 words, those that do not meet the product attributes, those that have a conversion rate of 0 or close to 0, and those that have a mall share of more than 80% (Tmall's share). Then apply the formula to search popularity x click rate x payment conversion rate x mall share/online commodity number to calculate the competition. The higher the competition, the better the competition.
Fourth After sorting, we combine the words from top to bottom. By default, Taobao's search fetches data from both ends of the title, so we put the main keyword at both ends of the title. The closer the other phrases are to the two ends, the easier they can be captured. The combined title is as follows ：
Fifth Put the combined keyword full title on Taobao to search. If there is no same title, it is suitable , Do the weight from the extension of the main keyword to the main keyword slowly.
Here are a few points. If you find it troublesome, you can make it simple. Other dimensions are not required. Only the popular ones and the low number of online products are used to search for word roots. Of course, simple ones are certainly not troublesome to refine. Another point is not to mention the big category. If you are in the small category and the industry with few words, you can also use the excellent word roots you have found to expand on Taobao. Another way is to look at the words used by your excellent peers (of course, this method is aimed at businesses in small and unpopular industries with very few words)
