Taobao agent operation: analyze the natural search title

Many novice sellers write the title at random when they go on the shelf. They do not realize the importance of the title. If they directly copy the title of a good product sold by others, or directly use the title from the source, it will not help your product. Even if the title is good, it will not bring much traffic to your product, Because your title is the same as the title of other store products, and the title of other sellers' products has already been weighted, it is basically difficult to do a good job on this basis. Moreover, the title homogenization of the same source of goods is too serious, and it is difficult to search for your baby when your product has no weight, So what should we do in the early stage of our baby's title? In the last article, we talked about how to choose words. Today, we will talk about the combination of titles.
In addition to the homepage traffic of online shopping, a store also has an important traffic section. The most important part of online shopping search is the title. The title is the entrance to the traffic. The keywords used in the title need to be combined through the keywords with data. If the root words of the leading keywords are not unified and the traffic is scattered, it is not conducive to the promotion of keyword weight, It will affect the overall search traffic, find the industry's hot search words, and combine the keywords with search data in the correct way. At the same time, the 30 character and 60 character titles should be filled, and there should be no space, symbols and other waste of space. In this way, Taobao search engine will have a greater chance to capture the amount of keywords in the title, so as to obtain free traffic.

Taobao search system will generally split the title into different keyword phrases. Buyers search for keyword phrases, and Taobao search system will show the product to buyers through keywords. Therefore, it is necessary to combine the title before the baby goes on sale. The title is the key to search diversion. In the early stage, select the word combination title with high popularity and low competition to accumulate certain basic visitors to the store. Optimize the title of the baby according to the popular search words in the industry, and regularly optimize and adjust the title of the baby, If you have basic data, please pay attention to the modification method. Each optimization should not exceed five words. It is mainly aimed at the styles with low flow of online shopping. Through the optimization of the title, you can improve the search flow of online shopping The keywords are graded, and the higher the grade is, the higher the weight is. The first level words refer to the big words of the industry, which are highly competitive and popular.

Secondary words are determiners, which are the words that define the big words of the industry category. The number of goods is decreasing, and the search popularity is also relatively decreasing,. Tertiary words refer to modifiers, including the style and style of the product, such as self-cultivation, versatility, and Oumeifeng. The data of the product itself will become less, and the search crowd will become more refined. The fourth level words are the long tail words that are often searched. Generally, they are found in market insight. The number of long tail words is very large. The new store has the highest click rate of long tail words, which combines qualifiers and product modifiers. The role and function of long tail words are used to target people. People who enter the store through long tail words or drop-down boxes must demand the most and the most accurate words, For example, men with pants and bound feet are popular in Europe and the United States. There are 8 visitors searching for this word. You must be the most accurate group, but it is impossible to sell only this group. Therefore, you should lead the traffic of the fourth level words to the third level words. That is to say, after the fourth level words enter the store, the third level words should be searched when the next step is to optimize the word search, Try to use some three-level words as drainage instead of continuing to use four level words. Because the number of long tail words is very long, there are fewer words that can be used. In the early stage of the store title, it is not necessary to use some big words to limit the use of long tail words, but it is not necessary to use all long tail words to determine the core words of the product.

First of all, the core words should be finalized. After the core words are determined, appropriate long tail words should be added to guide the store. First, the crowd should be divided. The above is the classification of keyword levels, including some of its characteristics. In general, the store should not always be big words in the early stage, only the core words should be delineated, and then the long tail words should be added around this core word, Then it can be assisted by 2-3 third level words, which is a relatively good way to combine titles. After the combination is completed, visitors will enter the store to show that the fourth level words have been able to get traffic. Then we will do the third level words, and try to add as many third level words as possible. For example, replace the second level words with all third level words, that is, fourth level words+third level words, If there is traffic entering the store through the third level words, it will be further optimized. The fourth level words+the third level words+the second level words, which word brings traffic will be retained, and the rest of the words can be deleted, because the higher the word level is, the higher the weight is, the wider the crowd will become. The crowd frame is relatively wider and wider, and the traffic will be larger and larger. Finally, it is necessary to touch the first level traffic words, It is difficult to compete among tens of millions of products, but if visitors can really see the products of the store by searching for the first level words, it means that the crowd is playing accurately enough.

Some product category keywords are not particularly easy to find, especially some categories with relatively high competition. When selecting keywords for categories with high competition, choose the words with low competition and high search popularity. On the basis of high search popularity, choose the keywords with higher comprehensive index. (Competitiveness=popularity of search/number of online products). When searching for keywords, you can make your own table, sort out some good keywords first, and then select combinations directly in the table later.

How to combine the product titles? First, pay attention to the matching method. The keywords with spaces can be split, and those without spaces should not be split, including word order. Secondly, the core words should be matched first. The optimal splitting position is to place the words without spaces first, and then place the words with spaces. Try to keep the title sentences smooth. Then there is the combination taboo. Do not repeat the key words. Do not repeat attribute words, do not exceed three core words at most, do not conflict with keyword attributes, pay attention not to conflict with product attributes, and do not conflict with attribute words. In fact, combining titles is very simple. Pay attention to the above points, and then select words with relatively good data from the sorted keyword table to combine. First, determine the core words of the product, and then add the attribute words, qualifiers, and long tail words of the product to find common ground while reserving differences. The combination is a complete title.






The above is the production method of the title. It looks complicated, but the specific operation is not difficult. The next article will tell you about the optimization after the title production, which can bring more traffic to your products. I believe your stores will be better and better!