Taobao agent operation: time skills for product launch and removal

Many novice sellers who just opened their stores do not know that it is more useful to choose a good time to launch products than to do a lot of work later. As long as you choose a good time point and fewer competitors, your products will get a more advanced presentation. So we will talk about how to choose a good time point to launch this article.

1、 First, let's talk about what is getting on and off the shelf? It is a 7-day cycle to show the opportunity in turn, and new products can also get a relatively high ranking. Without manual adjustment, the first time to go on the shelf is the time to release the baby, and the next time to go off the shelf is the fixed time every week. There is no need to manually adjust the time to go on the shelf or off the shelf of your product, and do not use software to adjust it.
Many people may ask again, what is the new product recommendation opportunity? The new product recommendation opportunity is that when Taobao gives the new product opportunity near the off shelf date, the ranking will be relatively high. Also, do not change the time of getting on and off the shelves at will, so that the probability of visitors dropping will be greater. So many people have to ask again, what if I don't have any collection and purchase? If your baby has no sales, collection and purchase, only one or two visitors, and has been on the shelves for more than 28 days, there is no need to adjust it. You can directly delete it and re launch the link

2、 Then what is the purpose of getting on and off the shelf? 1. Win peak traffic while avoiding powerful competitors 2. Although personalization right is valued now, the card weight still exists 3. Arrange the time for the store's baby to go on sale, distribute the traffic more evenly, and obtain all peak time display opportunities.
Checkpoint is to check the peak shopping period of your industry while avoiding competitors.

3、 Let me talk about the steps of locking. The first step is to determine the peak period of our industry, or take casual pants as an example




From the figure, we can see that Monday is the peak trading volume of the industry




We divide the above figure into four parts, namely, early morning, morning, afternoon and evening. From the above figure, we can see that 21:00 p.m. is the peak time of trading volume, so to sum up, 21:00 on Monday night is the peak time of trading volume, so we can choose the product with the best data to go on the market at this time


The second step is to select the best time to search for the most popular keywords in our layout slots. As far as the above is concerned, the best time for us to search for popular keywords is 21:00 on Monday night, but our best time to launch is between 34-59 minutes. If there are competitors in the later time period, we'd better choose between 34-44 minutes, As shown in Figure 3:



The above figure shows that we can go on sale at 21:00 p.m., but there are competitors at 22:00 p.m., so our time of going on sale is between 21:34 and 21:44


The third step is to take our best data products as the benchmark, and then determine the approximate time for the remaining products to be put on the shelves every day. We can't be disorderly. We will put the products on the shelves in the morning, afternoon, and evening. We must follow the steps