Taobao agent operation: title optimization for beginners

As more and more people are affected by the epidemic, they are starting to open online stores because physical stores need rent, water and electricity fees, and online stores do not need to save some costs, but Taobao stores are not so easy to survive. Pay attention to many things. Some sellers will ask why there are not many visitors after my baby goes on sale. What is the reason? Today we will talk about one of the reasons. The title of Babies does not attract buyers to the store, and there may not be many people searching for the keywords of Babies, so the optimization of the title is our content today

• 
  1、 Let's talk about the premise of optimizing the title
  1. The keywords of the title are not accurate
  2. The previous titles were created casually, such as keyword stacking, which I imagined
  3. One month after being put on the shelf, there are relatively few leading keywords and lack of product subject words
  
  2、 The title is not easy to optimize. Here are a few precautions. If you don't pay attention, after you modify the title, you may not only make no progress, but also go backwards. So we should pay attention.
  1. Optimize between 12:00 p.m. and 12:30 p.m
  2. One optimization is between 2 and 4 words, and no major modification is allowed
  3. The title of new products released cannot be modified in the first two weeks
  4. The baby on sale should be modified with a small pen
  
  3、 Method of title optimization
  
  1. Find the subject of your product. The subject is the name of your product, and then add the subject to your title
  If product keywords cannot be selected, we have the following requirements
  
  1. Search popularity -- according to different categories of word retention form
  2. Hit rate --- more than 40%
  3. Proportion of shopping malls -- below - 70%
  4. The number of online products - according to the retention word table of different categories, it is better to control below 20000
  5. Conversion rate -- 0.5 times higher than the industry average. Remember, careful use of 5-10 times higher than the industry conversion is a false word
  6. Average distribution volume ---- search popularity/number of online products, select more than 1
  
  According to the above points, it is the way we choose keywords in the title. According to the core word+attribute phrase, we synthesize a 30 word title. The core word keeps the prototype around the word, and the space is filled with attribute words. When you are not satisfied with writing, you can refer to your peers, and you can read it smoothly.
  
  4、 Optimize the details of the title

• 1. Save the original title and optimized record, that is, what words you have modified
  2. After the title is modified, the visitor is obviously missing. Change back immediately or add some preferential information
  3. The main promotion of your store is not allowed to change the title in the first four weeks unless the keywords of your store are really inaccurate
  4. It doesn't matter if the traffic drops a little after the title is modified. Because keyword weight is an overall accumulation process, our modification will certainly have an impact on some of the previous keywords, but we will observe for a few days, as long as it is not a large drop, it does not matter.