Mobile search traffic is one of the sources of free traffic. Many sellers know that the relatively stable traffic channel in general stores is the mobile search traffic port. So how to obtain and improve our mobile search traffic? Today we are going to talk about the content of the search traffic section.
First of all, we need to understand the relationship between the title and the traffic. The title is the entrance of the traffic. Why do you say that? We should know that buyers search for and browse babies by searching for keywords. They will collect, add or directly place an order for babies they are interested in. If we combine product titles by these popular keywords with good data, This will undoubtedly make our baby more likely to be exposed, and also enable our product to obtain more traffic and conversion. Therefore, the correct combination of product titles is the first step for us to make a good product link, which is particularly important. To a large extent, titles determine the upper limit of mobile search traffic in the later stage of the product.
Let's first summarize the mistakes that some of our friends often encounter in the title production:
1. Number of title words
We know that the number of words in the title of conventional categories is generally 30, that is, 60 characters, and one Chinese character is equal to two characters. Considering that the title is the traffic entrance, the title should be filled with 30 words, that is, 60 characters, and some keywords, symbols, spaces, etc. without data in the title, which wastes the position of the number of words in the title, Let's not make such low-level mistakes.
2. Copy and paste
Many shopkeepers are confused when making titles for products. They don't know how to write a qualified product title. What they want to do is copy and paste the titles of products that are better sold in the same industry. They want to use other people's leading titles to get a wave of traffic. But have we ever thought about a problem, The product data of others has come up, and the weight of individual products has also been raised. Its products have their own competitiveness. As a newly launched baby with low basic weight, how can we compete with others' products? We cannot imitate the weight of others. Each link has its own unique ID, commodity code, and weight dimension, Copying and copying directly will not help, so this mistake should also be avoided. Headings should be combined with the basic attributes of their own products.
3. Invalid words
If invalid words are added to the title, there is no doubt that it is not helpful for the product diversion. What is invalid words? As the name implies, it is meaningless words. The same keywords are added as if they were not added, such as package mail, discount, spot goods, a piece of hair delivery, authentic products, live photos, etc. This is invalid words, such as package mail, In the shipping template, we have already set up the problem of postage, so we don't need to write it on the title to waste your traffic entrance, and also on the setting of product SKU, for example, if you have uploaded the SKU image information of white or black products, then we don't need to highlight some color attribute in the title. Similarly, for example, kg, Product attributes such as ml do not need to be written directly in the title.
In the process of launching a new product, if we give too many broad words to the title, the weight of the new product is low, the word is broad, and the competition intensity is high, there is no opportunity to show, such as: New - Spring and Autumn - Korean Edition - Fashion - Youth - Students - etc. These are attribute words with a wide range of applications, and the unique attributes of the product are not clear, We need to find attribute words and keywords that meet the basic attributes of the product to make the title.
If you want to create a qualified product title, as just mentioned above, the title is the entrance to the traffic, and the keywords used in the title need to be combined through the keywords with data. If the root words of the drainage keywords are not unified, the traffic is scattered, which is not conducive to improving the keyword weight, it will affect the overall search traffic, and you need to find the hot search words in the industry, The keywords with search data are combined, and the title largely determines the flow limit of online search, so we must check it in the early stage. So what do you mean by different keywords, such as core words, attribute words, and long tail words? What kind of data can be used to judge the quality of a keyword? Let's sort it out systematically here.
The core word can be understood as a first level word, or a big category word, or the original name of the product, such as dress, which is a keyword that can directly define the product. So for all the shopkeepers who sell dresses, dress is the core word of our product, and the attribute word is a keyword that can describe the core word, such as flower, Chiffon, color and other keywords that can describe dresses include material description, color description, style description, etc. The core words+attribute words form our target keywords, that is, precise keywords, because it can accurately locate a product attribute, such as floral dresses, Chiffon dress or red dress, which is what we call a secondary word, then what is a tertiary word? The third level words can be summarized as long tail keywords, which are the keywords combined by two or more attribute words and core words. For example, the new fashion personality dress, new style, trend, and personality are attribute words, and the key words with multiple attribute descriptions are long tail keywords.
Then how to combine the titles and how to select our keywords? Here we need to use Qianniu background, business staff, market and search analysis. Through search analysis, we can find the data of keywords, and the dimensions of keyword evaluation are mainly from the following four aspects: search popularity, number of online goods, payment conversion rate, The shopping mall has a high percentage of hits. Our priority is to find high search popularity, low number of online goods, high payment conversion, shopping mall hits (the lower the C shop, the better, the higher the cat shop), find these keywords with good data and consistent with the basic attributes of the product to conduct title combination, so as to maximize the flow of our products, The combination is conducted in the way of complete matching and incomplete matching. I have mentioned this in detail in the previous article, and interested friends can learn about it in detail, which is very helpful to increase the weight of new product titles and improve the search traffic of online shopping.
