Taobao agent operation: a simple way to solve it. Guess you like it

Guess there are many methods you like to pool, but all of them can't bypass the click rate. Yes, the click rate can't be improved, and any method is useless, so to enter the pool, your first level is the click rate. How can you simply and roughly handle the click rate? Of course, there is a method. This method is relatively more suitable for standard products. After all, non-standard products (women's clothing) are more about style. Today, I would like to share a method to make it easier for you to enter the pool.
The first thing is to analyze the competitors on the home page of the industry to see what characteristics they have, and what products can get traffic on the home page. Here are two methods. The first is to guess what you like, and see the attributes, prices, and shooting styles of the competing products.

The second method is to look at the business advisor - the background of market insight, to see what characteristics the images of competitors with home page traffic have, what are the product attributes, what is the price band, and what is the shooting style.

To share the practical operation process of an internal training student, the first step is to find products with similar attributes, and these products can get the first guess traffic (required for standard products, not for non-standard products). You can go to the market insight traffic ranking list. This section is charged, and it is recommended to buy.

In the traffic ranking list, there are two key indexes, one is called traffic index, and the other is called search index. You need to find products with high traffic index and low search index. This is most likely the traffic on the home page.

  


If you want to further determine, you need to add this product to the competitive product analysis, so that you can see the traffic details of it every day, in the last week, or even in the last 30 days.


Because sometimes the search traffic is low and the traffic index is high, which may be Taoke traffic, activity traffic, live broadcast traffic, or even gold coin traffic.


The second step is to imitate the main map of competing products. Why should we find such products? In fact, the principle is very simple. Since he can get home page traffic, it proves that his click rate must not be low, so it is better to imitate his main map than to think about how to do it.

By imitating the main image, it is easier to get a high click rate. Of course, it does not mean that the same image has a high click rate, because there are other factors, including price, activities, basic store conditions, etc., but similar images can significantly improve the success rate.

Because if we want to pool the home page, the image click rate is only one of the many dimensions. There are other dimensions to assess the home page traffic into the pool. If the image click rate cannot be reached, it is useless to reach other dimensions, so we need to imitate the color, composition, angle, copy, etc. of the main image of the competitor.

In the case, the student made men's clothing (half standard). He found that the pictures of the same jacket that can get the home page traffic are characterized by light color, middle composition, and only the upper part of the model does not show his head. The key is the angle. Most of the pictures that can get the home page traffic are back to the camera.

So he imitated the main picture. How can the imitation of the main picture meet the standard? We are going to see the Luban. Generally, the click rate of the picture above 80 points is up to the standard.

Through this main map, the search operation will continue for another week. In this case, most of the products will naturally enter the pool, because the hits reach the standard, the basic weight is OK, the DSR should not be too bad, the store should not have violations, and basically all can enter the pool.

If the search is also done and the Luban does not enter the pool, it is necessary to analyze other reasons, such as whether the shop has illegal sales of counterfeit goods, or whether it does not meet the system's recommendation requirements, including picture problems, category problems, season problems. If everything else meets the standard, the hit rate of the main map also meets the standard, and there is no problem with the high probability of entering the pool.