Taobao agency operation: operate Taobao stores and grasp these points!

It is not a new thing to open an online store now, and many people are not easy to recognize it. It has been many years since Taobao emerged from the shock. In these years, many other service platforms have also come to "compete for business". Even Taobao has also made several reforms and innovations, and now it is becoming more and more powerful, Today, let's talk about the basic and important technologies that Taobao needs to master

1. Create personalized products

If your products are always the same as those of other businesses, they will not attract the attention of buyers. Only by making your products shine and make your products personalized can you attract the attention of buyers and leave them a deep impression.

2. Focus on crowd positioning

The products to be operated must have a precise crowd orientation. Excellent product operation must have a clear orientation of age, gender, shopping preference, and income groups. Don't try to sell a product to all the old, middle-aged and young people. Only by grasping a specific group positioning can it be quickly displayed in many products.

3. Open through train

It can be said that it is essential to open the through train. There are two advantages for shops to improve their traffic through the through train. One is the introduction of paid traffic brought by direct and accurate keywords. Second, a large number of through trains are introduced with accurate flow, comprehensively improving the weight of stores, and improving the ability of stores to obtain natural flow.

4. Promotion of regular customers

The store pays attention to the old customers, so that they will have the intention to buy again. The shopkeeper can send messages to the old customers when launching new products, holding special prices, clearing warehouses and other activities, reminding them that the store has activities to promote and generate second purchases.

5. Off station platform drainage

Taobao traffic is too fragmented, so the natural traffic of natural search will also decrease. If businesses feel that their natural search traffic in Taobao stores is difficult to break through the bottleneck, they may want to consider the off site free platform drainage to do content marketing.

6. Height selection and re purchase products

A seller friend who ranked first in the category said that they were much better this year than last year, and the store mainly relied on fans to repurchase. The repurchase rate of this category is surprisingly high. Last year, they listened to the waiter's advice and blindly raised the customer price, but it fell sharply.

7. Good product flow

It can also be understood as the traffic of good pictures. The basic sales volume of the product is low in the early stage. In addition to promotion, it is also guided by pictures. A good product means that the product itself needs to be excellent. In combination with comprehensive services, such as service, delivery, and other factors, the resulting repurchase rate is priceless. This traffic will increase with the repurchase, and the product weight will gradually increase.