Taobao agent operation: share Taobao title optimization skills!

Optimizing the title is an important part of Taobao's operation. Sellers should not underestimate it. A good title is related to the popularity and weight of the new product Baby. A well written title is very helpful to the improvement of baby's search and display volume! Hangzhou Maiding Network Editor will talk about how to optimize the title today?
1、 Ensure the integrity of keywords

For example, the popular search term "jeans fit" is a whole word, so try not to split it when combining titles, and it is limited to ensure an exact match. If you add a space in the middle and change it to "jeans slim", the word will be incomplete and the data searched may be quite different.

2、 Put words with high search interest first

For example, there are two words: "slim jeans" is 2000, and "high waist jeans" is 800. If these two words are combined in the title, the word "jeans" will repeat; In this way, it is necessary to combine the titles under the condition of ensuring the integrity of the highly popular search quantifiers: jeans, slim fit and high waist. Although the word "jeans with high waists" has been damaged, there is still some search fever, but it will be much less; However, the word "slim jeans" will bring a lot of heat.

3、 The title should not be arbitrary

Most novices will make such a mistake before starting Taobao. They can't choose a title that they feel good about according to their products. We need to learn to use data, analyze each data and then optimize the title. As a shopkeeper, we must learn this.

4、 Understand the latest rules of Taobao

If you don't even know the rules of Taobao, you don't know which are illegal words and limit words when doing optimization. Shops will also be affected.

5、 Optimization no more than twice in seven days

Our title should be optimized, but not changed frequently. Because every time you optimize the title, Taobao system will re include it for you. Taobao system is also very busy, and it is troublesome to include it for you every time. Moreover, the optimized title is not effective in one or two hours, but depends on our data of one or two weeks to see whether the title we have corrected is useful.

What are the minefields optimized by Taobao title?

1、 Completely plagiarize others' titles

Many small stores or new stores like to copy the popular titles in their peers, and look at the properties of babies and their own babies. I changed the main picture. This kind of behavior is absolutely prohibited. First, your weight is different from others' weight, and baby's popularity is also different. Even if you follow it safely, you will certainly not exceed his presentation and ranking. Some businesses are about to say, why are there so many treasures with the same title on Taobao, only mine? In that case, the weight is different and the sales volume is different.

2、 No analysis, write the title according to your own feelings

Title is the key point of drainage, and you should never write titles according to your own preferences. Your preferences do not represent most needs and preferences. It is very important to write headline data analysis. Some popular words are beyond your imagination, and you can't guess the needs of every consumer. The headline traffic obtained through data analysis will be more accurate.

3、 Limit word

There are many limit words that cannot appear on Taobao, whether on the details page or on the title. If limit words are found by Taobao, they will be deleted directly, so you must remember. You can click to view the specific limit words.

The title optimization can help buyers find our products more clearly, directly and accurately, find the positioning of our products more clearly and directly, and let buyers know our products more clearly and directly. Therefore, title optimization should not be underestimated.