In order to take the lead in the face of the epidemic, the key is to accumulate strength in the early stage, which is now the "golden period". After the epidemic, consumers are inevitably afraid of "fear". Although they are locked at home for the Spring Festival, it is impossible to run to places where there are many offline supermarkets once they are liberated, and heroes emerge in troubled times. This is both a challenge and an opportunity. After the epidemic, After all, Internet e-commerce has ushered in new development. Consumers have accumulated shopping demand for the Spring Festival, and will also welcome a big explosion. Here, I summarized some points that businesses must do now, hoping to help everyone.
First point: do a good job of pre-sale
Now, it is true that many enterprises are in the stage of downtime. The merchants have no supply and the express delivery has stopped delivering goods. However, consumers' enthusiasm for shopping has not been extinguished. It is believed that because they are trapped at home, they will have more time to "shop" online. These are all traffic, and they are all high quality traffic. You are lazy, and you did not do a good job in pre-sale related work, and maintain the traffic into the store, but your competitors did it. When the epidemic ended, the products were directly launched. In cooperation with other marketing methods, there was a recall of old customers, and there was a qualitative change in sales, weight, and store level, It will be too late for you to regret.
Therefore, we must do a good job in the pre-sale of stores. A large number of facts have proved that the most stimulating factor for consumers to place orders is preferential conditions. Therefore, everyone must set up shop coupons and commodity coupons during the pre-sale period of products to stimulate consumers to place orders in advance. Secondly, we must also do a good job in customer service response during this period, because Pinduoduo has now opened the three minute response indicator, further strengthening the requirements for customer service.
On the other hand, Pinduoduo's delivery assistant would like to remind you that we must set up the terms for automatic response, because some consumers will ask some common questions, such as what express to send; When to ship? Weight * *, height * *, what size is appropriate, etc., and then order directly in silence. On the other hand, it also reduces the pressure on customer service to reply.
Second point: live broadcast
It has to be said that live selling is only the best way of online sales at present, and the support of the platform for live broadcasting is very strong. To be honest, today's consumers have a lot of time to interact with the anchor online, and the possibility of consumers' impulse consumption is great. If the demand of consumers is met at this time, it is likely to be an order explosion. So, Our businesses must seize this opportunity.
In addition, we must communicate with the express about delivery. When can we deliver and how much? When we sell goods online, we must make it clear to the buyer to avoid unnecessary disputes due to delivery problems.
Third point: do a good job of foundation
This is the most critical point, so at the end, many businesses may feel boring when they see the word "foundation", thinking it is nothing more than the main map, details and evaluation, but ignoring the importance of these three points, which are the most solid foundation of the store and must be done well. In addition, there is also surveying and mapping.
When we are powerless in the face of disasters, we might as well reverse our thinking and look at the problem from another angle to turn disasters into opportunities! I hope these words can give you some different inspiration and help you to minimize your losses! Well, today's article will be shared here. See you next time!
