Taobao agent operation: why can't the store report the activity?

If a store only relies on normal operation and sales, it is certainly not enough to maintain profitability. In addition to promotion and operation, registration activities are what many businesses must experience when starting. Participation in activities can not only bring more traffic and sales to the store, but also lay a good sales foundation for the store. However, many stores have a good foundation, but they have been unable to report activities. Why?
In order to make use of the activity for diversion and profit, first of all, sellers need to understand the specific registration rules of the activity and relevant operating skills.
Enrollment Rules

Grade standard
For stores that have just opened, the registration conditions for many activities can not be met, but 1-Heart stores can participate in daily special price activities. This entrance is also conducive to the promotion of new stores.

Proportion of transactions
It should be noted that the proportion of physical transactions in stores is 100%. Some sellers start their stores with virtual products first, and only make physical products when their sales and reputation increase. In this way, virtual transactions in the stores will affect the store registration activities. Every day special prices and other activities cannot be registered.

Sales records
To participate in the activity, you must ensure that the historical sales record of the product in the last 30 days reaches 5 or more.


DSR score
The three indicators of the shop's dsr score in the last half year shall not be lower than 4.6. If the shop has been open for less than half a year, it shall be calculated from the date of opening.


Dispute refund rate
The dispute refund rate of the store in the last 30 days shall not exceed 5 times the average value of the industry category in which the store is located. If the store has three or more dispute refunds in the last 30 days, it cannot quote a daily special price.

How to sign up for the daily special offer?
Make adequate preparations in the early stage
The store level and monthly sales volume must meet the most basic registration criteria. If there are old customers, they can buy back. The new store can use the Taobao password to ask friends and acquaintances to help purchase. It must be the real purchase and delivery, not the same IP purchase basis. After reaching a certain sales volume, sign up for the daily special price, and the review results will be notified 2 days before the event starts.

Clarify the activities and make data statistics

Before signing up for the daily special price, be sure to make clear the price, inventory, sell out rate and other data of the event. Later work is mainly based on the data.
The main map of the event, the details page and the discount intensity should have a clear idea. If you don't know much about the inventory requirements and activity prices of products, you can track the data of similar products at special price activities every day 1-2 weeks in advance. Make statistics on the inventory, activity price and specifications of similar products that are relatively successful.

Do a good job of basic sales
After collecting the data of peers, it is time to start making basic sales for the products participating in the activity. The baby who signs up for daily special price must have new products with new brand. Generally, new products have a flow support of about 14 days. Under these basic conditions, the traffic conversion data of new products will be more advantageous than that of non new products.

Activity layout
The most advantageous activity in the early stage of the new store is the daily special price. You can choose to arrange 4 kinds of babies, report the daily special price in turn once a week, and then properly cooperate with the promotion of the through train and Taoists to improve the traffic and transaction rate, so that the daily special price will be very good later.

We should also pay more attention here. The sellers who just opened the store are also the most likely to be targeted by some cheats. Remember not to be cheated by some malicious buyers. In personal inspection, it can help sellers to check whether there is a problem with the buyer's number in real time, whether the other party has the right to downgrade the number, whether there are malicious negative comments, malicious refunds, and so on. It can also detect whether the commission is defrauded by swiping, so as to better prevent the store and reduce losses!