Taobao's agent operation: the latest way to create a blockbuster

The most popular products are the ones that most people need. They are also the products with the most reasonable price and meet the public's eyes.
Take women's wear for example, will the style with special personality become a popular one? No, on the contrary, the styles worn by more than 10 people when they go out to buy a pack of cigarettes are called "best sellers".
The above shows that the property of the best sellers is not outstanding personality, but popular, in line with the public's eyes.
Next, Xiwu Yunpin will analyze how "the audience of the product" can grasp their psychology, or how can they be satisfied?
In China, one year, when a well-known mobile phone brand entered China, it wanted to open the market in the mainland. However, due to the price problem, the sales volume was very average. Later, they quietly recorded some customers' comments on other domestic mobile phones when customers bought mobile phones during the survey. This one is heavy and has weight. It looks strong and durable. As a result, this brand of mobile phone has been added as lead in the mobile phone, which has become a popular product ever since.
I don't know what you have learned. What I have learned is that you should find the pain point of the market crowd when you want to open up any market. The selling points of the product itself can never match the characteristics that buyers want.
Of course, it doesn't mean that your selling points are useless, but that your selling points may really need to be known after use. It's not an intuitive feeling. The advantages that can be seen by buyers at a glance are the advantages that form a blockbuster. This opens up another topic. Even if the product can't make a hit, as long as the product is good, it can be done for a long time through a series of operations, and you will have a lot of repeat customers. Only when more repeat customers come in, can your store's sales be done.

Back to the main point, we should suit the remedy to the case, find the pain points of the customer group, and try our best to show the product advantages in the most intuitive way. Simplicity and rudeness may be the most appropriate way. For example, light up your beauty - vivo, and give birth to a fever - millet.

To talk about the past operating experience, you can summarize the operating ideas:
For example, the function of the product vacuum cleaner I made is to wash and clean. If the designer of the product introduces the product, he will tell you that the product adopts such and such technology, and its harmonious parts, equipment and strategies. No matter how many buyers don't understand what the specialty says, there are several buyers who will compare parameters one by one and can't understand them. But another way of thinking, you tell the buyer that it is powerful, quiet, durable, and cheap. This is very intuitive. If it is consistent with the description after harvest, so are the comments you get and the information spread by buyers.

However, if the focus of my promotion is the low noise and high power of the vacuum cleaner, it is not the main function and performance advantage of the product. But when we promote the product, we want to let customers accept the most intuitive signal that this product is suitable for me.

In short, when promoting, we must learn to think in terms of empathy, and put aside the profession and terminology. Senior chefs must not cook when they come home, right! Because I don't cook at home, I have the patience to process food as fine as art. Only by eating picky and unqualified dinners every day can we understand what kind of taste and appreciation the diners want more.

Our copywriting will also think about the selling points of the product in a transposition way when describing the product. Just because you know your own product, you may know the basis of your opinion, but it is often not the case.
You can try to change the optimization idea to do the product description, find the real layman or industry white-collar, integrate and take their opinions and suggestions, then try to let them know your product in the simplest and rudest way, and show the selling points to buyers in the most intuitive and understandable way.
In fact, the real operation technology is to master the psychology of buyers.
This is the basis for obtaining traffic.

How to develop the real best sellers:

Some people may think that all my products have stable sales, which is the king's way.
(Best sellers? There is no need for best sellers. I have sales volume and traffic volume of every product. It is too unstable to rely on best sellers. What should I do if they stop selling one day?)
I believe that there are countless friends who have this idea, but although the e-commerce industry has been developing and making progress, the role and status of explosive funds have never wavered.
Bull, the socket has been sold for a lifetime.
Red Bull is a refreshing energy drink.
Wahaha AD calcium milk, who can tell me exactly how many years it has been sold?
The sales platform is constantly innovating, and the competitiveness of all walks of life is also rising. If you want to make a breakthrough in e-commerce, you really need a blockbuster.
However, there are different types of blockbusters in different industries. I bought a mechanical keyboard before and did some homework before buying it. There are many styles of this kind of thing, which looks very fancy. But you will find that the products that sell very well are not those fancy things. This leads to a truth that the fancy and style of the keyboard is not the main reason for buyers to buy. More people value the feel, sound, and pressing force.
So, how can we know the psychology of the customer group well before selling?

Note that it is not what your product can bring to the customer, but what the customer experienced before buying it, and why they bought it.

For example, does the person who knocks "Men's Winter" on the search engine need a down jacket and sweater? He may even want to know what style is popular this year. The real core problem is often not on the surface.
If you can give a complete dress matching scheme to such customers, it must be more effective than single piece recommendation.
Everyone is paying attention to the data. Before paying attention to the data, it's better to understand the market and products more deeply and work harder.

For example, friends who sell European and American women's clothes may want to know what is Britain and who is Audrey Hepburn. Friends who sell Japanese and Korean women's clothing, look for Quan Zhixian and Song Huiqiao to see what they are wearing. Takahashi, cool inside bamboo, who are these names.
Only when you truly understand the needs of customer groups, and there are no problems in this field that you cannot solve, can you make the best details, the best copy, and the best store.