Many businesses know how to create new products, but they are not clear about how to create new products and what plans need to be made. So today we will explain in detail how to create new products.
1、 Find competitors
First, search for 3-5 competitive products with similar style, style and price by hand searching for keywords, and then select 1-2 competitive products that you can surpass, and track and analyze the data of competitive products every day. Here, you can use the real-time sales query tool of small size query to query the sales of competitors every day, so as to know yourself and your competitors!
2、 Keyword screening
We must know what keywords are in the category of our products and how popular these keywords are, and then select a core keyword. Later, we will focus on this core keyword to promote. We also need to select the attribute words that match our baby, and then screen out the search traffic from these attribute words, Words with relatively low competitiveness will be used as the key words for the next step after reasonable combination
3、 Survey master map
The line of the main map during the new product testing period is not good. The click rate is an important indicator for testing the main map. You can check the click rate through the commodity effect function option of the business analysis option in the business staff. Of course, a high click main map is sometimes the dream of many business friends. How to find the main image with high click rate?
The first method is to drive the through train for mapping. This method is very standard. If you have the strength or reach this opportunity, you can directly operate the through train.
The second way is to find one or two main maps of competitors directly, and then make one or two main maps combined with their own commodity selling points. Test the click through rate of these main maps in turn. Generally, the click through rate of the main map is slightly higher than the industry average.
4、 Improve conversion rate
After we have tested the click rate of new products, we need to focus on improving the conversion rate. Here we need to know the relevant factors that affect the conversion rate to facilitate targeted optimization and adjustment
1. Price
2. Basic sales volume: basic sales volume is very important, and it is more convenient to carry out the next operation with basic weight
3. Collection plus purchase: Collection plus purchase indicates the recognition of the baby in the hearts of buyers.
4. Print evaluation: there should be basic print evaluation, but not all orders should have evaluation, and the proportion should be well controlled
5. Main picture and details: This is an important point to attract buyers. Many buyers attract click to enter the store through the main picture or details
5、 Interactive transformation of customer service
Customer service is the last step of transformation, and also the key step of whether it can be transformed. When the buyer enters the store and asks through Wangwang, he needs to reply quickly. He needs to be familiar with products and other related businesses, solve the buyer's problems, and then transform.
6、 Purposeful and effective replenishment
The early replenishment of new products is just to supplement the basic sales volume and gain the basic weight, and then it is necessary to carry out the replenishment of accurate crowd tags, so that Taobao system can think that your baby is the favorite of buyers, and improve the accuracy of the people entering the store, otherwise there will be a lot of replenishment but no traffic or Taobao will give you traffic, but the conversion rate is not good, Because your treasures are displayed in front of buyers who have not bought your products, it is conceivable that Taobao will not know what type of traffic should be recommended to you, and eventually the traffic will be lost. Here I recommend using the marking tool of small size query to mark your precious label for buyers, and make up the order after becoming a precise crowd, so as to achieve twice the result with half the effort.
Well, that's all for today's dry goods sharing. See you next time!
