Taobao agent operation: about promotion and drainage

How can Taobao sellers conduct drainage during promotion? What should we focus on during the promotion? Many sellers often seize the gap of promotional activities to promote their stores and expose their products through traffic; So how to conduct drainage during Taobao promotion? Now let's see what needs to be mastered by the seller.
How can Taobao sellers conduct drainage during promotion? What should we focus on during the promotion?

1、 Selection of product styles

1. How do sellers promote their main push

During the promotion period, the traffic will be very large, and the conversion rate during the promotion period will be relatively high. If the seller's products are updated in the near future, this is a very good opportunity. Don't think there is not much time left. If you have a good layout, you can start to travel around and make a lot of money. Here, we should pay attention to the main driving force to ensure that the design is novel, can adapt to the current market trend, and the product has a high search popularity and growth trend.

2. How do sellers choose appropriate drainage funds

Selection is very important for the store. Buyers usually visit the store through product browsing, so sellers will conduct certain drainage; Generally speaking, the flow brought by the seller's store diversion will certainly be large. Compared with the main promotion, the profit may not be very good. Its main function is to attract low prices, introduce a large amount of traffic through promotional activities, drive the sales of other products in the store, and inject more fresh blood and new customers into the store. Whether it is a diversion fund or a main promotion fund, the seller must first ensure adequate product supply, and must have sufficient inventory of explosive funds, because there will be a waste heat period during the Taobao promotion period, and sales will not decline due to stock outs.

2、 How can sellers promote traffic reasonably

1. Taobao through traffic promotion


(1) Proper setting of Taobao Express

All the sellers know that Taobao Express should be set properly; So how should the seller make appropriate settings? The daily limit of each plan is 300-500 yuan, and the launch time is from 8 a.m. to 24 p.m., or it can be set to full-time delivery according to its own needs. The platform shall be wireless terminal, off-site and other platforms. The input area should select the area with high click rate among business personnel.

(2) How to choose words for Taobao Express

The keywords you choose must be related to the product attributes, and the categories must match. In short, they should be well matched. The specific requirements for word selection need to meet: high relevance and high quality scores. Generally, keywords can be divided into precision words, category high flow words and long tail words. Small sellers mainly choose precision words, although the traffic is relatively low, the conversion is high. Some businesses with adequate budgets can also choose high traffic words to quickly increase their traffic. At this time, everyone needs to pay attention to the accuracy of keywords, especially for popular products.

(3) What to pay attention to when bidding for Taobao Express

Pay attention to the industry average price trend in the past 7 days. Generally, the price of non-standard items is 16-20, 30% higher than the industry average price. Standard categories need to be included in the top three. The seller should also pay attention to the correct position to avoid the fluctuation of ranking due to fierce competition, resulting in unstable click through rate.

(4) How to nourish Taobao Express

In Taobao Express, sellers need to pay attention to the stable click rate of keywords. It is better to increase the budget appropriately every day to keep the click rate stable and increasing. As the number of clicks increases, the quality score will also increase. Especially the click through rate. The seller must pay attention to that when choosing words, it is better to choose keywords whose click through rate has not fluctuated too much in the past week, which is also more conducive to your score.

The through train has always been the most widely used payment promotion tool. If you do a good job of product click through rate and conversion rate, you can make full use of the payment stream to drive the growth of free traffic and improve the level of the store. In this way, Taobao will naturally give more traffic support to merchants and improve their overall turnover and conversion rate. We should also pay attention to maximizing the traffic of manual search and manual search homepage, which is usually the main traffic source of various Taobao promotions, and we must pay more attention.

2. Traffic promotion of Taobao Diamond Exhibition

The crowd is the core of the drilling exhibition. During the promotion period, the booth resources of Diamond Exhibition were also very scarce, because a large part of the booths were the official entrance of Taobao, which would only appear on the day when the promotion came, that is to say, no amount of money would be spent to obtain such booths. Then a month or half before the promotion, we should make good use of the drill show to conduct drainage and delineate the precise population of the store. However, the traffic brought by the core population of the store is still very limited. At this time, we should consider increasing the plan to target the population with the same demand, so as to attract new population traffic.