Taobao agent operation: 7 processes and steps to create a blockbuster

Everyone who opens an online store hopes to create their own blockbusters. Today, the editor of the online store will talk about the 7 processes and steps to create blockbusters!

The first step of creating popular models: choose

There are several elements in the premise of a popular model: inventory, style, cost, etc. Inventory is the basis, style determines durability, and cost determines your profit. To create a popular model, the stock is the first. I hardly look at the style. As long as it is acceptable to the public, it is not strange. I usually choose these models when the stock is sufficient. Of course, the second premise is that the cost is low, so that we can have enough working capital on the premise of ensuring profits.


Step 2: Internal Skill

First, you need a tool, the data cube, to find out the most popular keywords in your category, such as jeans and women's dresses. Remember, is the most popular keyword, which is very important, use these keywords in your baby title (baby title is not the 30 words of the through train title). Secondly, find out your competitors and see what their favorite products are like. Copy the frame, 70% or 80%. You can move it all.

Step 3 of creating popular products: cut in

The cut in time is very important. You can't wait for others to sell when they are hot, and you can't push it when no one else has a product on the market, which is out of season. It is very important to control the product rhythm of women's clothing and share a good product rhythm.

January: Qing winter clothes, the first batch of spring clothes before the Spring Festival;
February: After the Spring Festival, the spring version was put on the shelves in large quantities, and the winter version inventory was reduced to about 20%;
March: Spring models are fully launched, and the warehouse is cleared in late March and early spring in early April. The first batch of inventory clearing is mainly for the products that are difficult to sell in the first two times. The first batch of inventory clearing is generally in small quantities and few of them are on the shelves to explore the market.
April: summer clothes will be launched as soon as possible, and spring clothes will be finished as soon as possible;
May: summer clothes supplement;
June: Large scale warehouse clearance of summer clothes starts in the last ten days;
July: Large scale clearance of summer clothes to the end of the month;
August: summer clothes are cleared in the first ten days, and autumn clothes can be put on the shelves (autumn clothes are difficult to define, so you can use more autumn clothes in August, a little personal experience);
September: Autumn clothing has been put on the shelves in an all-round way, entering the golden stage of sales. In summer, it is necessary to ensure sufficient quantity of autumn clothing;
October: The first batch of winter models went on sale in late October, and autumn models began to break out (it was time to spend money);
November: The warehouse clearing of autumn clothes starts, and winter clothes break out with the resources of the Double 11 Festival;
December: In the winter clothing peak season, there is a double 12. It can be considered to build a C shop at the middle of the year to start collecting some oil and water.

I forgot to add that the pricing of products must be based on the market situation, and try to be close to the market price under the condition of ensuring profit. Don't think about setting the price higher before going to the event for discount. The best products I mentioned are not created through activities, but can occupy the search premise. Now Taobao has changed the activity rules, and the activity sales volume is not included in the ranking, so I usually don't do the best products with high price discounts.

Step 4: Driving

This tool is commonly used by me. In the early stage, I personally guarantee that a single product will rise from 2000 to 3000 every day, and keep it rising to about 5000 every 10 days. I can also share the driving method of the through train with you. I usually only promote 1-3 products in one store, with 10-30 keywords for each product. The main keywords are generally super popular keywords, and generally two popular keywords can consume 2000-3000

Secondly, about the through train, I would like to say my own understanding. Taobao is a profit making organization. It makes profits on the express train by clicking. The more you click, the more money Taobao makes, right? Therefore, we can draw a conclusion that the through train click rate determines everything. Then break down. The click rate is determined by the buyer. How can the buyer click our product? The conclusion is that good advertising pictures, good copywriting, and good promotions all play a very important role in the click through rate. So, you can see that the popular keywords in your own category are generally products that have been around for thousands of years. Their products are either very beautiful in pictures, or have a large sales volume and good copywriting. Another point is that there are 20 keywords in the through train, for example, If you add a popular item such as dress to these 20 keywords, your initial score for promoting dress will increase by 1-4 points.

The fifth part: resource integration

The effect of the through train is limited. When the through train reaches a certain height, a bottleneck will appear. At this time, we should not let go of any available resources.
1. Other products of the store will participate in the activity and sell this product in association;
2. Single diversion flow of diamond booth;
3. Put the picture and link of this product on the home page of the store and baby's inside page;
4. The way to compare hooligans is to forcibly occupy other people's traffic and seize a favorable position, which is not mentioned here.

Step 6 of creating a blockbuster: making money

Generally, at this time, more than 6000 pieces of products will be sold (women's clothing category, except special category), and there will be certain resources in search. If it is June now, it is a little difficult for 6000 dresses sold to enter the top three. This position is very important. If a popular product category enters the top three of the search, the UV of a day will generally be between 15000 and 30000, depending on the category. Assume that a UV is 1.1 yuan when you come in from the through train, then this position can save you tens of thousands of yuan a day. The month before the blockbuster, I usually made little money or a little loss, and I was still within the range of tolerance. At this time, I can start to make money. I can earn as much as I can. Under the premise of ensuring that the product occupies the search ranking, I don't need to do much advertising, save money, and keep the direct traffic 2-3000 to occupy the home page. If the search ranking is lost, I will hit the ads again, The stage of making money lasts for 1 month to 45 days, entering the last stage.

Step 7: Bombing stage

If it is a relatively small non brand store, the sixth stage is enough. The seventh stage is mainly for some new brands, or for newly opened stores to quickly create popularity, let customers know the store by single products. The last stage is to spend money. The focus map of women's clothing, CPM advertisement or CPT advertisement tells us a good news that the focus map on the home page next year will be paid according to the display, CPT will be canceled, and the frame customers can be launched in the form of drill show at most 1000 CPM (10 million display) a day. You can contact your local waiter to let them open a white list, and it will be on the shelves in February and March next year, which seems to be off the topic again, Back to the point.

The focus map on the home page shows that the click conversion of women's clothing will be more than 1% as long as it is not too bad. If it is a single category, it will directly import the single item and smash the single item; If there are many categories of women's wear, including pants, skirts and clothes, it will be introduced to the home page. But the main product is the popular one we just created, which ignites this single item. Through this product, you can quickly enter the sight of Taobao waiter, and then it will become easier and easier for you to obtain activity resources in the future. Personally, I don't recommend you to ask for resources from the waiter or waitress when you just opened the store. Others will not pay attention to you. When you start, they will ask you to participate in activities.