1、 Drainage problems
It is not that the flow cannot be introduced, but that the people who are attracted are not interested in your products at all. Accurate drainage is the key.
2、 DSR problem
Why the drainage is accurate, Or so low? Because your DSR is too low, it will affect the purchase confidence of customers, and then affect the inflow of natural flow. It is suggested to pay attention to this indicator from time to time, and it is better not to keep declining! For example, the express delivery is slow, and the appropriate delivery is Shunfeng!
3、 Product problems
Blindly launch products that do not meet the market, or the product positioning is wrong, too high or too low. I can't find a treasure with your attribute in the previous few pages. Isn't it hard to do it!
4、 Generalized graph problem
Ask who will buy your things if the pictures are not attractive. It's better to work hard in this respect. After all, Taobao is a big market for buying pictures!
5、 Home and detail page questions
The sales of your products will be affected by such problems as copying, no innovative home page and detail page, or content inconsistent with the product, insufficient product parameters, and purchase points not refined, because the first impression is very important. Also, it is easy to not have new product labels (of course, some categories do not have new product labels)
6、 Product evaluation
It is necessary to observe the evaluation and additional evaluation of your products in a timely manner, maintain interaction with customers, and respond to the control of the following market in a timely manner. In this respect, you need to be responsible and skilled in customer service!
7、 Timely update
A shop that does not continuously update its products is a pool of stagnant water, and there is no flow of new products.
8、 Coupon is not set correctly
99% of buyers are small and cheap. Any discount, full discount or coupon will trigger their desire to buy.
9、 Active node
No activity for a long time, buyers can't stand it, because it's all that problem, greedy for small bargains.
10、 CRM maintenance
As we all know, a healthy store is composed of new customers and old customers, so it is very important to maintain members.
11、 Whether the customer service understands the product
Sales scripts, negotiation skills, and thinking styles will affect your sales. Here are the practical customer service skills of the official seven module system. If you need them, you can give them to everyone.
12、 After sales problems
Long term non refund, contempt for customer return and replacement and other behaviors will lead to the store's substandard, seriously affecting the store's development, activity registration, purchase confidence and natural flow.
13、 Matching package
Good related sales are the main means to improve customer price, and also play a role in driving traffic!
14、 Execution
All the problems in the store have been found, but they have not been dealt with. This is tantamount to not finding out the problems, complicating the problems, and wasting human and material resources.
15、 Self righteous photographers and designers
Insist on some unnecessary persistence with your own aesthetic view and so-called experience, and ignore the opinions of the operator and others. You should know that the operator has some data and you have only vague so-called experience.
16、 Wrong promotion method
It is thought that transformation can be achieved with high ppc, which will cost people money.
17、 Blind comparison without understanding competitors
The operation direction is seriously wrong.
18、 I think the e-commerce platform is a place for clearing goods
Not willing to discount, but the price is too high. You should know that you are the seller and the consumer is smarter than you.
19、 I think I can do things once and for all without perseverance.
Most of the time, the details are continuously well done. If there is such a set of operation secrets that are suitable for all categories, they can be done directly, so you don't need to read the posts here, do you.
20、 They can't open their own stores well and don't accept changes.
summary
The above experience tells us that a successful store is not enough because you have good products, but if you can do these tedious and detailed work well, otherwise, no matter how good the analysis is, no matter how good the planning is, if you do well, success will not be far away.
