Taobao agent operation: store operation tips sharing
Taobao agent operation
Frequently browsing the post bar or the friends who receive the resource package will see many articles such as through bus black search, white search, and seven day home page. After following them to test, they find that it is not helpful for their shop. What I want to say here is that learning things must not be too dead, just like learning mathematics, the teacher will teach you a question,Can you recite the question? What you learned is whether the solution idea is good or not, "the conditions are different", and the answers can be the same!
1. Time of loading and unloading First of all, according to the situation of your store baby.If the new store has new products, then the baby has flow support, and at the same time, the new baby just released a high presentation rate.Then we can get peak traffic by going up and down the shelves. Generally, we get peak traffic from 8:00 a.m. to 11:00 a.m., from 2:00 p.m. to 5:00 p.m., and from 7:00 p.m. to 10:00 p.m.It's peak time.
2. Baby price (1) Set the price in advance, and don't blindly adjust it if you can't decide, especially the Buy It Now price. If you change it after the release, the weight will be affected.(If the price is adjusted, it is recommended to use discount tools to alert the adjustment) (2) Here is a tip for everyone to popularize a customized price. For example, if the price range is 120-260, then the price can be 260 * 0.62=161.2 (* 0.62 is a reasonable price, and higher prices will affect the conversion rate)
3. Title
The title must be written by yourself, do not copy it!!!Otherwise, the unlucky thing is myself. According to the style and characteristics of my baby, I can refer to the high traffic in the market, and pay attention not to choose the top word. Generally, businesses cannot compete, so I can choose some mid-range traffic words.This is determined according to the situation of the store
4. SKU diagram "SKU=text description+picture display" After careful study, it will be found that the buyer will first look at the five main pictures → quickly browse the details page → the final payment depends on the SKU picture and baby evaluation!The SKU picture is the buyer's decision on which model to buy, and the baby evaluation is the buyer's judgment on whether to buy or not!Therefore, the picture description should be based on the product characteristics as much as possible, so that the buyer can understand.
5. Baby evaluation a. Short text evaluation (it would be better if you could follow up the evaluation, which can be the effect picture after use) b. N buyer shows (real objects+real people), not all pictures should be "professional"
6. Logistics Because poor reviews of express delivery speed and service attitude often occur, don't be greedy.After there is an order, the delivery speed should be as fast as possible. As long as the buyers show that they have received the goods, they will win a good impression and have more favorable comments in the later period.