Taobao agent operation: how important is the level of Taobao stores

Why are some new stores or new stores of old stores always difficult to break through, and the traffic and sales volume have been stagnant? A large part of the reason should be that the level has always been between 1 and 2 levels, and the level can not break through the flow and sales?

After 2018, Taobao has increasingly increased the impact of store level on stores. The platform provides a fair competitive environment for all levels and categories through the division of levels, and allocates traffic and resources to each level through the division of levels. Therefore, the promotion and optimization of store level is one of the key points of daily store operation

Benefits brought by the promotion of store level
The higher the level, the better the quality of the flow
The higher the level, the bigger the cake (traffic), the fewer people (businesses) will divide the cake. The number of 1-2 level businesses accounts for 70% of the total businesses, but 20% of the overall traffic
The higher the level is, the more platform resources can be allocated. The activity resources in the hands of the waiter are more likely to be allocated to the stores at the higher level, because such stores have a much better ability to use resources and digest traffic than the stores at the lower level, and produce more
High level stores are easier to link. High level stores represent high weight stores. The system gives more initial traffic or test traffic to an initial new link, and the probability of linking is greater. It is obvious from daily operation that the difficulty of putting two same links into stores at different levels is very different.

Approximate classification of store level:

Level 1-2 belongs to novice sellers or grass-roots sellers, and the number of stores accounts for about 70% of the total Taobao's distributable traffic between 20% and 30%
Tier 3 to 5 belong to waist sellers or mid-level sellers. The number of stores accounts for about 25%, and the distributable traffic is between 30% and 40%
Levels 6 to 7 belong to the top sellers or top sellers, and the number of stores accounts for about 5%, and the distributable traffic is 40% - 50%

Calculation method of store level:

Calculated according to the payment amount in the last 30 days counted by the business staff (including the refund amount)

Opinions and suggestions on all levels:
(1) Level 1-2, the merchants at this level are confused, basically new sellers or just starting, with a large number of merchants, less distribution traffic, no high-quality e-commerce team, and may not be able to make large investment
So the advice for these small sellers is to do two things well: 1. Understand the product selection (fundamental); 2. Study the SD (drainage); 3. Do a good job in store internal skills (transformation); do the above three things well. Don't think that the promotion through direct drilling can bring you back to life. The role of promotion is undeniable, but the role of promotion is to add a fire to the icing on the cake after the link is alive, Let the links become more and more popular, and the promotion of 100 yuan and 200 yuan a day is completely ineffective (except for the test money), so living is better than anything! Don't think too much! As long as a link can be made at this level, the level can be quickly upgraded to the third level, and there will be hope. If you have been at level 1 to level 2, it is basically impossible to make money. If you want to keep the store and make profits for a long time, you must find a way to climb the store to the third level and above!
(2) From level 3 to 5, 25% of the sellers in the waist will allocate 40% of the traffic! The sellers at this level basically have no major problems in supply chain, capital, operation and team, and most of them are profitable. These sellers should pay more attention to the integration of supply chain, dynamic sales of stores, integration of product lines, attention to competitive products, long-term planning of stores, selection of products, and more links to hot sales, Make the store more stable and healthy
(3) 6-7 levels, top sellers, sound and high-quality operation team, strong supply chain, continuous high-quality traffic, support and favor from the platform, the ultimate goal of all small sellers. Product planning, control of operation rhythm, team building, and maintenance of old customers should be their top concerns

So we can see from the above, but as far as the store level dimension is concerned, we should try our best to improve the level. There are too many advantages of high level, of course, high level is the result, and it needs a series of daily efforts to achieve this goal. If the level improves this result, it will also affect our daily work, making our daily operation work more effective with half the effort!