Taobao agent operation: can the through train drive the natural search traffic?

Many Taobao merchants are thinking about how to promote natural search through car promotion? Today we will reveal the secret together. The truth is very hurtful

During the novice course, many sellers who have been working for several years made mistakes, thinking that they would definitely pry the natural search if they opened the through car, and they would certainly not be able to pry the natural search if they did not open the through car. Some people also said that if Taobao doesn't give you natural search, it wants you to spend money to drive a through car, and you must drive a through car to pay protection fees for Taobao, then there will be natural search... But the truth is very hurtful, often like this, you may spend 10000 yuan a day on the through car, and you can't pry natural search.

There is no doubt that if you drive the through car well, you can pry the natural search

If the effect of your through car is not good, no amount of money can pry the natural search. On the contrary, it will lower the overall effect of the store and bring disaster to the store.
Therefore, strictly speaking, the through train is just a tool to assist the store in payment and drainage, not a way to pay protection fees to Taobao to exchange for natural search. A good through train can effectively improve the flow quality and transformation of stores, thereby driving sales and making stores bigger and stronger. If it is not well run, it will also lower the transformation of stores and bring negative effects to stores.
First of all, we need to understand the principle of direct train driving search? In the backstage of the through train, we can see the official explanation.
After understanding this, we will start from the following three aspects to solve the problem of unable to pry natural search.

The first is the conversion rate weight.
The conversion rate is the number of transactions that the through train can bring to the store. The higher the conversion rate, the higher the transaction amount. From the perspective of business operation, it reflects the ability of Babies to carry goods. The more outstanding the ability is, the more the system recognizes the Babies or stores, the stronger the ability to accept traffic, and the more traffic is allocated. From another point of view, the through train is an advertising space, which can produce more value for you than for others. The so-called pit production contributes more sales to Taobao, retains more buyers for Taobao, and contributes more to Taobao.

2、 Collection plus purchase weight.
If the buyer clicks on the through train through search and has the behavior of adding favorites to purchase, these behaviors can be regarded as effective clicking behaviors in all clicking behaviors, and others are either transaction behaviors or loss behaviors. Collection and purchase represent the popularity weight of the baby. These two types of data are the data of increasing popularity of products, which is very helpful to drive natural search.

3、 Bring the weight of inbound visitors.
What represents the product's ability to attract customers is the click through rate. The click through rate reflects the buyer's interest in your baby, which is also the most core and basic data. The higher the click through rate, the more people are interested in your baby, which will lead to the subsequent collection purchase and transaction. Of course, another thing that is easily ignored by many people is that the click rate is calculated on the basis of a certain number of hits. If the base number of hits is too small, it cannot effectively pry the search weight. The larger the base number, the higher the quality score, and the higher the weight.

In a word, only the above three data are good enough to effectively leverage search. On the contrary, if the through car data is lower than the performance of your product or the store itself, for example, the conversion rate of the through car is not as high as that of the natural search of the store, it will first lower the conversion rate of the whole store, drag down the hind legs of the store, and will have a negative impact on driving the natural search.
Therefore, the Taobao Express is not really about paying protection fees, or paying money to get traffic. It is only when the direct bus has a high click rate, high collection and purchase, and high conversion, can it effectively leverage natural search.