Taobao agent operation: can the super recommendation drive the search of Taobao?

The status of super recommendation has soared and become more and more popular, because it is easy to launch and has a large flow. The flow of super recommendation from some businesses is gradually approaching the through train, and even begins to slightly exceed the trend.

This is the daily traffic data fed back by businesses. The trend of super recommendation is strong, and the traffic has exceeded the through train

Everyone has heard that if the through train is well done, it can lead the search traffic of online shopping, and super recommendation can drive the home page traffic of online shopping, but I don't know whether the search traffic of online shopping can be helped by super recommendation rivals.

In addition to bringing traffic and sales through super recommendation, merchants also place their hopes on spending money to help subsequent free traffic. Super recommendation can pry the front page (now the traffic source channel of business advisors is Guess You Like). Traffic should have been experienced by everyone in the process of super recommendation. So, what about the mobile search traffic of super recommendation? Will the search traffic of rival Taobao be used to a certain extent?

Compared with the uncertain homepage traffic of online shopping, businesses will prefer online search traffic. Why? Because it is more stable.

First of all, if a consumer clicks on the product I display in the super recommendation, then the consumer and the product will be marked in both directions. For example, if the consumer is a woman, 35 years old, a second child mother, full-time, and so on, the product will be labeled. At the same time, the product information will be synchronized to the consumer. The next time the consumer or the same type of buyer searches for such products, The products will be presented first. This means that under the logic of thousands of people and thousands of faces, more unrelated people will be turned into potential customers, which has a positive impact on search. To put it bluntly, after the customer has seen your product in a super recommendation, they will tag the customer. When the customer goes to search again, whether your direct train or the free traffic of the search will be displayed first.




Secondly, we know that the collection and purchase behavior of super recommendation will drive the display weight of other goods in the store. For example, if I bought a washing machine from a store today through a super recommendation, the next time I search for a refrigerator, and the store just has a corresponding product, it will be shown to me first.




Finally, the principle of all promotions to improve the mobile search traffic is to increase the sales weight. As long as there is a deal through super recommendation, the search weight of sales volume will be. Search will also be weighted for those who clinch deals through other channels, including super recommendation.


The grass planting and labeling of super recommendation and its purchase conversion will not only drive the home page traffic, but also have an impact on natural search. But it does not mean that we should only spend money, but also optimize the product optimization and promotion skills, so that it can show positive feedback data to help the search traffic more. I suggest you study hard and make good use of the traffic edge of super recommendation