Taobao agent operation: how do Taobao sellers choose the drainage fund?
Taobao agent operation
It is believed that everyone who opens a store knows that when a store operates, it not only needs to attract traffic and sales, but also needs to be supported by diversion funds and profit funds, so that the store can develop better.What we want to share with you today is how to select drainage funds for stores? What is the drainage money?
The so-called diversion fund is the product that obtains the flow for the store.Generally, the price of drainage money is not high. It is not the main profit source of the store, so it is OK to make less profit because its purpose is to attract more traffic.
What is said here is not to say that it is not profitable. It must ensure that there is a certain profit margin, so that it can yield profits to buyers.Usually, most sellers will choose to make several drainage funds for the store in the early stage, after all, there will be a chance to clinch a deal with the flow.
How to select drainage funds?
Although the drainage money will not be regarded as the main profitable goods of the store, it also needs to have a high popularity and click rate to bring more traffic to the store.Therefore, we can use some tools to analyze and select money, such as Quantum Hengdao, through train, etc.
1. Use the tool to view the data of each baby, observe the change trend of click rate in different periods, and then select 3-5 babies with high click rate in a certain period;
2. Observe the jump loss rate of these babies. The lower the jump loss rate, the more attractive consumers will be. Therefore, the babies with low jump loss rate will be preferred;
3. Observe the transformation, collection, purchase and other data of the baby. If the data performance is good, it shows that the baby has more potential.If the click, collection and purchase of baby are high, but the conversion is not good, you need to optimize the baby details page, and then observe for a period of time. If the conversion rate increases, it can become a drainage fund;
4. Pay attention to the cost performance ratio of the baby, and select the baby with relatively favorable price and novel style according to the market demand, which can greatly reduce the possibility of buyers' negative comments, and the drainage effect will be better.
Usually, large stores will choose 3-5 drainage funds, while small stores will choose 1-2.When running a store, sellers can pay more attention to inquiring about the reputation of buyers, and check in person for detection and prevention. A large number of suspicious Wangwang numbers are included in it, so that merchants can find and take precautions in time!
