Taobao agent operation: through car sales star comprehensive upgrade!

Sales stars are promotional products for commercial advertising slots under the order of sales of online shopping search, which can help businesses obtain traffic guarantee for certain locations. Since its launch, sales stars have been recognized by many businesses because of their high-quality traffic value and efficient transformation ability.
Through communication with many merchants, we also learned about some inconvenience and pain points in the use process. For your needs, this sales star upgrade has made two modifications as follows:
1. The threshold for sales star access (bidding baby) has been upgraded;
2. New sales star independent bidding guidance.

Why is there such an upgrade

1. Before upgrading:
In order to bid successfully, you must sell the top 20 commodities under the keyword. Among them, the products with the top 10 sales volumes can bid for the first promotion position, and the products with the top 11 to top 20 sales volumes can bid for the eleventh promotion position.
Question: The previous entry threshold, because only the top 20 babies in sales volume are allowed to enter the bidding, is only applicable to the high sales babies with low sales volume. For many high-quality and high price babies, because the sales volume cannot reach the threshold, they cannot participate in the bidding and lose the opportunity for rapid growth. In order to help businesses quickly improve the sales of high-quality babies, this sales star has made a major upgrade.

2. Before upgrading:
Merchants have no reference basis for bidding on precious keywords, and can only bid based on past experience and constantly adjust. Affects operating efficiency.
Contents of this upgrade:
1. The entry threshold of sales star babies has been upgraded: after the upgrade, all babies will be divided into 1-5 stars.
The sales volume of 4-5 star baby is ranked first and 11th, the sales volume of 3-star baby is ranked 11th, and 1-2 star baby is not eligible for bidding;

The bidding baby can participate in the bidding of all keywords, and determine the ranking according to the quality score and bid;

2. The newly added keyword bidding guide can directly view the suggested bidding in the ideal bidding location, help merchants participate in keyword bidding more intuitively and efficiently, and adjust the promotion of the account.

Star rating viewing path:

Sales Stars - Plan List

FAQ：
1. My baby's star rating is not up to the standard. Is there a chance to show it if the bid is in place?
Answer: Sales stars have strict control over sales. Only when babies reach 3-5 stars can they bid on the sales ranking page;
2. As long as all the five star words can compete for the first place, or if they meet the requirements of five star and my products rank in the top 10 in terms of sales volume, they can compete for the first place:
Answer: The upgraded bidding qualification has nothing to do with keywords. As long as your baby meets the star rating requirements, you can participate in the corresponding advertising booth bidding;
3. As long as there are stars, is it a best seller?
Answer: Yes, not really. Stars mean that your baby's sales in this category meet the entry threshold, but whether you can compete depends on the correlation between your baby and words, as well as the situation of competitors.
4. How did the star level update come from and how often?
A: The star rating is determined by your baby's sales ranking in the category in the past 30 days. It is updated daily.
5. The sales volume of competitive products is higher than mine, all of which are 5 stars. Will I spend more money to win the first place?

A: No, as long as you meet the bidding qualification on the sales ranking page, you can participate in the normal first auction.