Taobao agent operation: how to build natural search in new stores

It is not an easy thing to survive after opening a new store on Taobao, because in such a fierce Taobao environment, many businesses have quit Taobao Mall due to competitive pressure. Therefore, businesses must know how to operate their new stores well. Here are some relevant contents for you. I hope they can help you by opening stores here.
If you want to increase the sales of the store, you must obtain the natural flow of Taobao. But now, with the increase of Taobao merchants, the traffic that can be distributed by that store is getting less and less. You first need to know what traffic channels Taobao has, what activities you can participate in to obtain traffic, as well as Taobao's natural free traffic and traffic obtained through promotion and advertising. In fact, there are many channels for traffic, all of which need to be obtained by the merchants' own analysis. We need to find the most appropriate method for our stores, combine with the rules of Taobao, and constantly innovate. At the same time, it can predict the future development trend of Taobao, and put the focus of development into that area to seize the opportunity.

How to operate Taobao's new store

1. First, get search traffic and rank high
No one in Taobao Mall can better regulate the sellers and buyers of Taobao, and will often publish some rules. However, as long as the quality of the products in the store is good enough to meet the needs of consumers, they will certainly occupy a certain ranking. Is the product on this platform good enough? It needs to be known through data analysis. It includes the transaction rate of the product, plus purchase rate of the collection and click rate. If you want to improve the ranking of products, you must improve these data. If you have good performance, you will recommend products.

2. Second, mobile Taobao traffic
Now everyone has a mobile phone. No matter on the bus or in the subway, they will shop with mobile phones anytime and anywhere. That means more and more traffic in Taobao. In order to make better use of traffic, Taobao platform has launched the personalized rules of thousands of people and thousands of faces. We also found that Taobao pages are different for different consumers, which is the result of personalization. The different sections of Taobao will bring a lot of traffic, and the traffic on Taobao's home page will be more.

Optimization method of Taobao natural search traffic

1. Taobao Baby keyword optimization at any time
Now Taobao is playing with thousands of people and faces, and the products presented in front of each consumer are different. The ranking of Taobao Baby is also the ranking of filling in keywords, because some businesses will think that as long as the weight of keywords is increased through the through train, pushing the ranking of keywords to the top can get a lot of natural search traffic.

2. Personalized labels must be accurate
Personalized performance has a particularly big impact on Taobao's natural search traffic, because under the condition of thousands of people and faces, Taobao's system recommends products based on personalized tags, so the more accurate the personalized tags are, the higher the weight will be obtained, so that more natural search traffic can be obtained

3. Overall data performance
These data are also very important for improving the natural search traffic. As long as the products with high conversion rate and click through rate are collected and purchased, the products with poor performance will get high search traffic under the same conditions as other products. Because the system will think that he is the favorite of buyers, the weight given will be high. When the search ranking is improved, the natural search traffic will also be increased.

4. Factors of the store itself
The DSR score and dynamic sales rate of stores can affect the weight of stores, especially for some newly launched products, Taobao system will have a certain traffic support period. The seller friends must seize this opportunity to optimize new products, so that they can obtain more natural search traffic.