Taobao agent operation: 4 key factors for Taobao search!

Although the basic internal skills of Taobao, stores and babies are very important, it is bullshit if babies do not rank high in search and their internal skills are good. How to improve the search ranking of Taobao is one of the problems for most small and medium-sized sellers; But first, you must know these factors that affect the search ranking.

1. Store weight
Store baby weight is an indirect factor affecting search ranking, and optimization is relatively simple. First, ensure that there is no violation of rules in the store; After that, we should provide good service to avoid too many after-sales and disputes; It is also necessary to maintain baby's favorable comments and store DSR scores; Finally, it is almost enough to increase the dynamic sales rate and the renewal rate.

2. Weight of single product
The weight of single product is mainly based on four points: first, sales, that is, slack production, can be increased through coupons, promotions and other ways; The second is the collection plus purchase rate, which can be achieved through coupons, so as to enhance the popularity of baby's search ranking and enhance the search weight; The third is the buyer's stay time and jump rate, mainly from the main map, details page, marketing point to stimulate buyers; The fourth is click through rate, conversion rate and repurchase rate. The higher these three data are, the higher the platform thinks that the higher the quality of the single product is, the more weight will be given to it, and it can be maintained by proper shua orders.

3. Keyword weight
The keyword weight directly affects the search ranking. It doesn't mean that you can get traffic after completing the title. If the keywords don't have weight, it is impossible to get traffic. If the buyer sees and clicks your product by searching for a keyword, it indicates that the keyword is a bit popular; If there is a deal, the keyword will have a negative output value, and the weight generated is the most important to improve the ranking; Finally, if the buyer gives a bad comment, the weight of this word will be greatly reduced. Therefore, the service has a great impact on the keyword weight.

4. Group tag weight
If your crowd tag is more accurate, the traffic will match more. Taobao judges the buyer's label according to the buyer's behavior, and then marks the product with the corresponding label through the buyer's visit, collection, purchase and other dimension weights, so as to achieve automatic matching, that is, thousands of people and thousands of faces. And regular customers are the largest accurate crowd tag library, so we should make good use of regular customers to do the tag, one by one, so that we can improve the search ranking of babies.