Taobao agent operation: what causes the conversion rate of Babies to be very low?

Sometimes we work hard to operate the baby flow, but the conversion rate of baby is very low. We don't know why. Some reasons for low conversion are summarized below.
Inaccurate drainage keywords
We all know that baby search keywords are characterized by instant purchase, so the conversion of general keywords will be relatively high. But in one case, the high loss caused by imprecise keywords, we all know that now we can check the popularity of keywords by referring to the market situation of business consultants. Therefore, when choosing, we will choose the ones with high popularity, but ignore the correlation between the baby and the keywords.
For example, the keyword of women's medium length down jacket is very popular
Most of the seller's traffic comes from this word, but the actual product is only to the thigh, while the consumer searches for this word for the knee down jacket. Therefore, even after entering the store, the conversion will be very low, so the product image and keyword attributes must be highly relevant.

Inaccurate people entering the store
Now Taobao's mobile phone traffic accounts for most of the traffic, so the problem of personalized search weight on the mobile phone comes from the store tag. If the store tag is confused, it will lead to inaccurate people entering the store, which will affect the transformation.
For example, if the products in the store have a low price per customer, and the price of women's bags is about tens of yuan, which has accumulated a lot of basic sales and evaluations, suddenly I want to make some bags with a high price per customer, so I replace them with hundreds of women's bags with a high price per customer. As a result, the people who introduced me said that although there were some challenges, I liked them, but I wanted high cost performance. So the low conversion can also be understood.
Therefore, sellers should not change the style and grade of their products at will. If they really want to change, they need to plan a long-term plan. In addition, they need to use paid traffic to change the label, but the cost is very high

The selling points of the product are not attractive
When we do the detail page, we usually go back to pursue gorgeous visual effects, but we ignore what the buyer really wants to see! We need to change the seller's thinking into the buyer's thinking to design a detail page. When refining the product selling points, we need to consider the buyer's thinking needs, and we only need to focus on the core issues that the buyer most cares about, and enlarge the problem, and other secondary issues only need to be brought over.
Online shopping is not as tangible as offline physical stores. Online shopping is virtual, including my own online shopping. When I buy a product on the Internet, I always want it to be ugly and difficult to use. What should I do? Especially for the clothing category, what should we do if the color difference is very serious and the quality is not very good? For example, I want to buy a sweeping robot to clean my house, so you can show me the use scene, which is very clean after use. Then you can show me how long the robot can use, how the process materials can help, and how easy it is to use. So I have a strong desire to buy. But if it is said at the beginning that it is very convenient and easy to use, but I do not see the effect scene, it is useless.
Grasp the buyer's core pain points, so as to launch the design of pictures and copy.

Baby's maintenance is faulty
When the sales volume of babies is very low, will it be lower for us to drive the through train? Why? Because there are few people who dare to be the first to eat crabs because of their conformity.
And we often talk about word of mouth, which is evaluation and buyer show. Even if you are a high sales baby, buyers come in and have a look. 500 words of bad comments+5 prints, with pictures and evidence. Do you think the conversion rate of baby will be better?
When we know the reason for low rotation, we will know the direction of improvement. We just need to work out a targeted transformation plan and evaluate the feasibility. If it is feasible, we can give up and think of another way.