Taobao agent operation: what are the operation methods for maintaining regular customers?

Whether Taobao stores or physical stores, customers are very important. If there are no new customers, the business of the store will be difficult to improve; Without regular customers, it is difficult for the store to establish a reputation, which is also not conducive to operation. So for Taobao sellers, it is very important to do a good job in customer operation. What are the methods?

1、 Micro Amoy

As an important channel for Taobao sellers' customer operations, WeChat Taobao can improve the activity of its fans by setting up interactive lottery, shop samples, new product appointments and other interactive games; If you want to bring a new store, you can set up two new ways: 0 yuan lottery and sharing discount.
Finally, it can also improve customers' shopping experience through the fan follow-up function. The suggestions are as follows:
1) Publish high-quality content on WeChat every day, focusing on videos, pictures and texts;
2) Have the right to broadcast, do a good job of live broadcast forecast in advance, and improve the frequency of live broadcast;
3) Personal homepage, do a good job in classifying homepage content, improve fans' browsing stickiness, synchronously release interactive activities such as building, and improve fans' return visit.

2、 SMS marketing

SMS is an important way to effectively arouse the activity of old customers, which can improve the effect of activities and increase the repurchase rate. But when sending SMS, sellers should also pay attention to the content of SMS. So what would be better to send?
1) For new users
Because we don't know their consumption ability and preferences, we can communicate with these users by highlighting preferential terms such as "send" and "receive" in some grounded language, which can better attract them to return.

2) For active users
Active users mean that the purchase amount of words may not be high, but the frequency of purchase and interaction is high. Such users are the most ideal. In terms of SMS, you can directly explain the activities, discounts and other contents, highlight the key points, which can stimulate them to buy.

3) Dormant customer
That is to say, the customers who buy words for a small amount and have few times and interactions. The purpose of these customers' short messages is to attract them into the store and increase their traffic. Then you can stimulate their activity by giving them coupons of high denomination, and pay attention to the specific time of the activity.

3、 Taobaoqun
Taobao group chat, as a new marketing channel, is also an important way for sellers to do a good job in customer operation.
First, you can use group links or QR codes to promote activities or print cards wrapped into groups (group link extraction: go to liao.taobao.com in the background and click group member management to see), or you can share on your own outside Taobao to attract more new customers into the group.
Then you can stimulate buyers to buy by setting up early purchase, group voting, and group buying. By issuing coupons, stores and product links within the group, customers can be reached to a greater extent.