Now Taobao sellers need to spend more investment and cost to get more traffic. This is really "unbearable" for small and medium-sized sellers, so there is no other way to introduce more traffic to the store? Here are three ways to increase store traffic!
1、 Gold Seller
The "Gold Seller" symbol represents the seller's service number, good reputation and good deal, which will attract more buyers to spend. Compared with ordinary stores, "Taobao Gold Sellers" will have more traffic. And this sign can give buyers a shot of "strength". With a good experience, it will naturally recommend your store to more people, thus bringing more traffic.
2、 Taobao Live
Live broadcast is one of the most popular content marketing methods on Taobao. There is a dedicated portal on the home page of Taobao app, and the traffic is very large. After the seller opens the live broadcast, it can push the live broadcast to WeChat to attract more fans to watch; If the right to reappear again, it can also be displayed in the "Taobao Live" module on the homepage of Taobao to obtain more public domain traffic; It can also promote and lead the live broadcast room through super recommendation, drill show and through train.
Taobao live broadcast opening operation:
Download the Taobao anchor app, log in with the store account, and then click "anchor in" to complete the real person authentication.
When the anchor level reaches V2 and meets the Taobao Marketing Activity Specification, the emergence right can be opened in real time (Tmall merchants have the emergence right by default), so as to obtain personalized channel recommendation and drainage!
3、 Micro Amoy
Now, MicroTao.com can not only bring more private domain traffic to sellers, but also have the opportunity to be captured by the platform and obtain public domain traffic. The current platform focuses on new grass planting, which is easier to be adopted by MicroTao.com.
The requirements to be adopted by WeChat Taobao are as follows:
1) Account requirements:
2) Content standards and participation methods:
① Content type: manual updating, manual pre updating, good stock grass planting, fan welfare;
② Time of content release: within 30 days (within 7 days, the content is released and adopted by WeChat Taobao, and the traffic is relatively more, because WeChat Taobao recommendations will give priority to the distribution of new content).
③ The text is vividly described, and the number of characters is not less than 20
④ The detailed requirements for content release are as follows:
a. Good quality grass planting
Take real pictures of the store's main or featured treasures and interpret them in detail.
b. New store
The new store has a very strong mentality among fans. In combination with the new store and pre new store, fan interaction activities can be designed.
c. Fans' welfare
Use WeChat to send benefits, or explain store benefits and baby benefits, to attract fans to read comments; Attract customers to buy in stores and interact with fans by introducing product features, matching methods, texture or new product selections.
