Taobao agent operation: in-depth analysis guess you like the section

Every time we launch a new activity, the store will usher in a package peak, so how can we win on the package? First of all, we must clarify the role of the package - to convey the brand and service. For a store, a package is not just a box to hold things, but the most intuitive way to convey the store brand and service.
1、 The quality and design of the package itself
Package quality will affect buyers' perception of product quality. Just imagine, for the same clothes, one is placed directly in the express bag, and the other is placed in a beautifully packaged box. Which quality do you think is better?
If the products are packed in cartons, it is recommended to customize the cartons printed with the store logo, which can convey the brand value and strengthen the brand memory and brand reputation. The color should also have a store style, so that others can associate with the color at once. Just like Ali's color is orange and NetEase's color is red, the color must not be too messy, just to express the characteristics of the store.
Another point is that you can use some folding boxes instead of ordinary ones. In this way, buyers can directly use the box for storage after unpacking, which is environmentally friendly and can strengthen brand memory.

2、 Packaging integrity
This is the most basic point, especially the category of 3C products, beauty products and mother and baby products. We must pay attention to this, which is the most basic point to be achieved.

3、 Gifts
1. High adaptability: It is recommended not to give away the small mirrors and headropes. You can match your products so that buyers will have a better experience. For example, free gifts of high heels can be given as foot grinding stickers; Makeup cotton can be given as a gift of makeup remover; Snack gifts can be a small package of tasting products.
2. Small, beautiful and many: give away a bunch of gifts. Each gift can be a very small sample, but it must be many. Imagine if you feel satisfied when you buy something and the seller gives you too many gifts. We can pay attention to the flagship store of Yueshifengyin for this. There are many gifts in their home, which are all samples of products in the store.

4、 After sales link
The role of product manuals and after-sales cards seems to be very dull now, and many buyers will be too lazy to open them. So we need to drive customer behavior in our own way. Signing for caring SMS is a way to take the initiative and interact with buyers by SMS, so as to improve customer service satisfaction. Our SMS can be sign in information+precautions for use. Wukong transaction is highly recommended. SMS is very preferential, and the operation is also very simple and convenient. Any white person can see it~

If the store has collected information from store members, a special packaging process will be carried out for the birthday of members to create a little surprise, which will have an unexpected effect.