I have heard many sellers' friends complain that it is more and more difficult to do Taobao now, and the diligent and silent struggle still leads to nothing. Have you ever thought about the reason why your store has been unable to operate? Today, I will sort out the problems encountered in the operation of the store for you and help you build the store.
1、 Problems during baby's launch
1. Blind selection on shelves. Some sellers do not consider the actual situation of their own stores when selecting products. They blindly follow the trend or choose products based on their own feelings, and they want to sell what others sell well. This idea is absolutely impossible. Whether Taobao can do well or not is largely due to your choice of money. The good choice is relatively easy to promote in the later stage, while the bad choice is not only difficult to promote, but also will drag down the overall sales of the store.
2. The shelf time is very casual. Some sellers have no plan for the time when they go on sale. As soon as they have new products, they will go on sale all at once. This will not only make it impossible to promote new products in a targeted way, but also cause competition between themselves. Therefore, we should launch new products on a targeted and regular basis when we launch them, especially those categories with seasonal factors, so that we can not only have more energy to promote babies, but also let Taobao think that your store is dynamic and give you a lot of traffic support.
3. Write the title randomly or plagiarize the title of the best seller. This is a serious mistake many novice sellers will make. The title is written casually. Generally, the seller uses the keyword in the title without data analysis and thinks that the keyword is good. Such titles are either inaccurate keywords, resulting in low conversion rate; Otherwise, the keyword competitiveness is high, and the flow accuracy is not as good as others. Copying the title of a popular item will not only prevent you from getting the new product label, but may also lead others by making wedding clothes for them.
4. There are a lot of questions on the details page. They didn't carefully analyze the selling points of their products, copied the same ones when making the detail page, the description content was inconsistent with the products, the attribute words were incomplete, the selling points were not refined completely, or all the selling points were written into the detail page. All kinds of problems will affect your traffic and conversion rate. However, if the detail page is loaded too slowly, it will result in a high miss rate.
2、 Baby optimization problem
1. The optimization of the main drawing is not in place. At the beginning, there was no clear positioning of their products and no clear selling points. When there was no traffic, they wanted to replace the main map. At this time, the main map must not be replaced immediately with a new one. If the main map needs to be replaced. First change the main map to the second position, and then change it to the first position 24 hours later, so as to avoid being judged to change the treasure.
2. The price of the baby changes frequently. Frequent price changes or changes to the Buy It Now price will lead to the reduction of the right of the baby, which does not mean that the price cannot be modified. We can use discount tools to adjust the actual price. In order not to affect your natural search, you also need to consider whether the adjusted price is within the same price range.
3. Do not modify attribute words. Your attribute words have been determined when you upload your baby. Each attribute word not only affects the judgment of Taobao search engine on you, but also affects the label of customers entering the store. Therefore, your attribute words must be accurate and also affect the label of customers entering the store. Do not modify the attribute words at will, or Taobao may determine violations, resulting in power reduction.
4. The frequency of optimization and modification is too frequent. Baby's traffic situation is not static, we need to continue to optimize later, but we should pay attention to that the frequency of optimization should not be too frequent, not more than two times within 24 hours. If you make frequent modifications in a short period of time, Taobao will think you are suspected of changing your baby, which may lead to being demoted.
3、 Problems in store and service:
1. DSR problem. Some sellers will ignore the DSR indicator, which is very important for the store, because it can not only reduce your conversion rate, but also affect your store weight and official event registration, and ultimately affect the traffic of all the treasures in your store. However, when DSR indicators have problems for a period of time, it is necessary to analyze the causes.
2. CRM maintenance. As we all know, a healthy store is composed of new customers and old customers. However, the maintenance of old customers is particularly important now that new user traffic is increasingly difficult to obtain.
3. After sales problems and service attitude. It can be imagined that if a store has a poor service attitude in dealing with after-sales problems, such as long-term non refunds, contempt for customer returns and exchanges, it will not only lead to poor customer reputation, the store's score is not up to standard, but also affect the event registration, which is very detrimental to the healthy development of the store.
4、 Illegal problems cannot be touched
1. Repeated distribution. It means that after Taobao's investigation, it is determined that the actual controller of these stores belongs to the same person, and different stores sell the same goods, then it is judged that these stores open stores repeatedly. In order to increase the exposure of products, some sellers obtain more traffic by publishing duplicate product information, which is undesirable and illegal.
2. Selling counterfeit goods. As we all know, Taobao's crackdown on counterfeit sales will only become more and more severe, and the punishment is also very serious. In addition, the damage to the store caused by the behavior of selling fake goods is also very great. If you cannot sign up for various activities during the punishment period, the natural flow will basically decrease, and it will be difficult to recover in a period of time. In serious cases, the weight of the whole store will be reduced.
3. Violation of limit words. This is a mistake that many sellers often make. The use of forbidden words will not only be punished by Taobao, but also may be targeted by professional counterfeiters to blackmail. Therefore, when making the product master drawing, detail page, writing the title or filling in other information, you must check again and again to avoid using prohibited words.
