Taobao agent operation: use WeChat Taobao to improve traffic conversion!
Taobao agent operation
According to the current situation, most sellers focus on content marketing and are committed to obtaining and maintaining their own private domain traffic.Among them, WeTao.com is the largest content publishing platform in private domain traffic, which is mainly used to maintain old customers and develop new customers. If you want to get more free traffic, this channel must not be ignored.So today, let's take a look at how to use WeChat Taobao to obtain traffic and improve store conversion.
Powder absorption
Generally, the number of micro Taobao fans at the early stage of the store is small, so some methods need to be used first to attract fans.
1. Interactive guidance and attention Use interactive activities to guide consumers to pay attention to collections, such as how many yuan of coupons can be received by paying attention to collection stores, lottery, and so on.Insert some interactive sections on the details page of the baby appropriately to attract customers to get attention and get discounts, and the store can get more fans.
2. Wangwang replied and customer service actively guided When setting up Wangwang's automatic reply or reply to buyers' questions, it can cooperate with the appropriateness of store activities to induce buyers to pay attention to micro shopping, and can directly tell consumers what attractive discounts or prizes will be available, thus increasing the number of fans. For stores whose products are mostly one-time consumption and will not be repurchased, it is obviously not suitable to use SMS guided repurchasing and package guided powder absorption, while clothing and food are suitable.
Publish WeChat Taobao
1. Determine the release form and proportion The publishing forms of WeChat Taobao include: posting, buyer show, baby list, updating, sending pictures, videos, pre updating, etc.Different products need to choose different release forms. For example, some special products are rarely new except when changing packaging or upgrading, so new and pre new forms need not be considered.
Let's look at the release form of competitive stores. Most of them are buyers' shows, videos and posts.In combination with our store's own baby characteristics and brand tonality, we can first conduct a release test with buyer shows, videos, posts, Jiugongge, etc., each of which takes about 5 days. After the entire test cycle, we will determine the main release forms of the store's micro shopping based on the number of readers, 2-3 per day.
2. Determine the content to be released The published content needs to be determined according to the buyer's crowd portrait, product features, and user preferences. Later, you can slowly explore other attractive content for optimization and improvement. Buyer show: when selecting a buyer show, attention should be paid to the picture quality, background, product display effect, etc. The best effect is to release the middle or the last three pieces of the Jiugong grid. It can also be edited in combination with activities such as Juhuasuan, Taobao, etc. Video: You can top some influential or high-quality product display videos, or top the main activities or popular products of the current store. Posts: based on the product selection, expand around the product to explore the content that users are interested in.
MicroAmoy data feedback 1. View data feedback When the product is released in multiple forms, it is necessary to find the best breakthrough point based on data feedback, which form has more reading and higher interaction rate with fans, and then determine the main release form and make arrangements.The feedback of this data is mainly based on the exposure and turnover.
2. Grasp the release time period The launch time of WeChat Taobao is the same as that of Shangxin. Buyers are usually active at 8-9 and 12-13 in the morning, 16-17 in the afternoon, and 22-23 in the evening. Try to choose the time when buyers are active and have high turnover.In addition, different categories of consumer groups are also different, which needs to be judged according to their own conditions.
Seeing here, we must have a general idea. I hope today's sharing can help you!For many businesses, it is certainly better to get more traffic and conversion, but there are always malicious buyers who will deliberately find fault, make malicious negative comments, malicious refunds and other acts, resulting in loss of stores.In order to better protect the interests of stores, it is recommended that you check the behavior of buyers in a timely manner to prevent these malicious buyers from affecting sellers again. You can also use our mobile phone applet to search and query anytime and anywhere!