Taobao agent operation: recognize the importance of conversion rate

Now we can't live up to the good times, and we can't lose the peak season cycle of the store. Store flow, market heat, buyer demand, and renewal demand. It is the right time and place to seize the market. In order to seize the market, we should do a good job in conversion rate and optimize the search weight of stores.

Conversion rate is the final performance value to measure the buyer's purchase behavior!

The importance of conversion rate is that it is an important weighted indicator for stores as a whole. In particular, the better the transformation data of store flow and hot sale, the more visitors can be obtained. But here we should pay attention to the problem that whether a store can obtain a good weight depends not only on a conversion rate data, but also on the impact of comprehensive weight. The conversion rate is particularly important when other factors are normal.

Now Taobao, tag traffic and crowd traffic have become the main operating trends. Therefore, conversion rate plays a very important role here. As the final performance of visitors' purchase behavior, whether the product meets the needs of a certain type of labeled people, whether it meets the needs of a certain type of people, is the final performance of conversion rate. In addition, the collection of additional purchase data is also one of the important factors. So a good data dimension can get better visitors!

In the actual operation of the store, the promotion of the store level can obtain hierarchical traffic. Breaking through a level means that you can obtain high-level traffic. Similarly, since ranking and search traffic are required, conversion rate is very important.

The flow at different inlets is converted differently. Therefore, it is necessary to distinguish the visitor characteristics of different entrances and make corresponding adjustments! When building a store, we won't rely on a single flow, but can steadily build a store by introducing different flows and comprehensively increasing the number of visitors to the store. On the one hand, the lack of traffic will not lead to the situation of both prosperity and loss.

Search visitors - casual
Now, the visitors to the store are all shopping online, and the female shopping group accounts for a high proportion, which leads to the randomness of shopping online. Due to the size of the mobile phone screen, the Taobao search interface can only clearly display 2-3 babies, and the visual concentration time is sufficient. Therefore, a suitable main picture of hand washing can make your baby stand out.

Homepage of online shopping - crowd
Now, we all want to pay attention to the traffic on the home page of online shopping. The traffic on the home page of online shopping is easy to come and go, and sometimes the bids rise and fall. Because this part of the flow is mainly the crowd flow, which is almost the same as the number of people. The talent is the promotion, and the homepage of online shopping is the systematic screening and partial promotion.
Therefore, the homepage of online shopping wants to have good traffic and transformation. Three things should be done well. Product attributes are related. Collect additional purchase data and transform data dimensions

Through train visitors - high requirements
Due to the special display position of the through train, the promotion map is highly attractive. So now that you attract buyers through pictures, the corresponding product introduction should conform to the selling points in the promotion map and strengthen such selling points. In addition, the matching between keywords and products is very important. The products searched by the keywords are not products that meet the needs of buyers, so they can't get good data naturally. All Taobao searches and product matching are for the convenience of purchase!

Taobao visitors - see the discount
In terms of Taobao customers, I have shared some tips about Taobao before, and here I would like to emphasize how to make a good Taobao effect. If your baby wants to be a Taoist, the first thing is to do a good job of market analysis, and see what kind of products, what price peers, and how much commission. Then you should be flexible in product pricing before passing the Taoke volume. Taoke operations earn commissions. Taoke only promotes two products, one with high commission and the other with easy and fast turnover. Most Taoists like the latter's fast running distance.

Think about the amount of travel and good conversion. You should understand one problem clearly. It is not because you give Taoke a high commission that he can run. Buyers pay for products, not Taoists. Therefore, it is not Taoke's decision, it is your product's decision whether you can afford to measure or not. Therefore, this is also one reason why Taoke doesn't give you high commissions. Taoke is just a promotion platform. It has traffic channels. What you need to do is to make adjustments from the product and the buyer's mind.

Therefore, one way of playing Taoke is to adopt high prices, high coupons and high commissions.

Talent visitors - demand groups
The flow of high-quality goods and other talents can bring traffic, and the flow of high-quality talents is also more. However, pay attention when using this traffic. The list of good people is clearly labeled. However, the actual transformation is not ideal. If the store is only to accumulate collection and purchase data, it can do more traffic in this area. If it needs to convert data, it should not introduce too much data. Because similar products in these entrances are in direct competition, your products have enough advantages to have good data