Now I have time to talk with you about what I did when I was working as a shop. I hope my experience can help you and open your mind to work as a shop.
The content is usually communicated with the business friends, combined with the experience and skills summarized when doing the shop. The content is both deep and shallow. If the friends who see the article have better ideas, they can leave a message for interactive communication.
As mentioned in the last sharing, the store should do a good job of title and keyword layout when thinking of traffic. While dealing with the flow of stores, we should not ignore the problem of transformation. Drainage is the first step, but the success of drainage depends on the transformation index. Because the platform looks at the value of traffic and needs GMV indicators, you can get more traffic only if you have good output.
The optimization and adjustment of transformation is very important for you. You put your energy and money into it, but it can't be transformed. If you say it's a headache, it's not a headache. There are many factors affecting the transformation, but what I want to say this time is that starting from the buyer's behavior, the shop operation needs attention. If these problems are solved properly, better transformation can be obtained.
As I said before, there are direct differences in the transformation of different traffic entrances of stores. This is directly related to the source of visitors. Different entrances have different contents seen by visitors, and the competition environment of Babies is different, which affects the transformation of Babies. The exposure of the baby varies with the entrance, which will lead to overflow.
Since the buyer's behavior has affected the transformation of babies, it is necessary to analyze the optimization points based on the buyer's browsing behavior:
① Preliminary product awareness
In order to let visitors enter the store, it is necessary to have a good main map, which can attract buyers' attention. Different categories require different settings of the main map, and collect the characteristics of categories to make a good main map.
Moreover, the pricing of the product directly affects the buyer's visitor label. Taobao is now a personalized buyer search display, and buyers also have their own attribute tags. There will be a price tendency for certain products, because buyers will mark in search, click and past behavior. The pricing category of the baby has a direct impact on the presentation of products, as well as the entry and transformation of traffic. Therefore, it is very important to have a baby orientation if you want to be a merchant of popular stores. Merchants engaged in dynamic sales of stores should also have their own optimal product price range.
Because buyers have their own price attributes in the actual search, the system will initially match the price, and the buyer's price tag will also affect the buyer's acceptance of the price.
② Understanding of product selling points
After the buyer enters the store, it is the process of understanding the product. The display of the subsequent selling points of the main map and the display of the characteristics of the comprehensive product will directly affect the buyer's behavior.
Every detail is very important when buyers browse products, so your internal skills and basic settings should be optimized according to buyers' concerns. Only by meeting the buyer's requirements for product purchase can we have a better transformation opportunity.
③ Comprehensive competitiveness of products
There are many similar products, and your product is in competition with peers, so you need to reflect baby's comprehensive selling points to be competitive.
The series of operations in front of you are all to better let buyers pay attention to your products, but whether they can be transformed ultimately depends on the details of the products, and whether they can occupy the same differentiated selling points in the purchase demand of buyers.
In the consumer psychology of buyers, the choice of products is often that what they think is right is good. Under this illusion, buyers' purchase behavior is decentralized. This is why the same product can be sold in the best sellers, while other stores can also make the best sellers. Following the best sellers is the regular operation of the store.
I hope you can learn something from my sharing this time and help your store. If you have any questions about the sharing content, you can leave a message to discuss it or contact me directly.
On the experience sharing of the breakthrough of store drainage bottleneck, I will talk about so much with you today, and continue to share high-quality content later. If you like to share, you can collect articles. Welcome to communicate with the store.
