Taobao agent operation: why can't your products sell?

How to choose a style with fixed purposes? What should we consider first before deciding whether the style is good or not?

Generally, when choosing styles, we will divide them into the following types:

1. Sales volume. Whether it's a through car, a Taoke, or a newspaper event, or how to do it, as long as the sales volume is high, I'm not sure whether this style is normal, or whether it is a good style, but the number of buyers shows that the customer's acceptance is high, and I can analyze such a style.

2. Profit. It is directly related to whether they can earn money, so this is the key point. Because we need promotion fees, labor fees, picture fees, coupon discounts, etc., if the profit space is insufficient, these can't be carried out
For example, if I sell a product for 80 yuan, the best one in the industry is 100 yuan. Can I compare it with 100 yuan? No, I can only compare it with the similar price of the same model in my industry, and find the one with high sales volume and a certain profit margin, and it is not the cheapest one. Find the price and sales volume of the following products to compare:
A: 3000 pieces for 80 yuan
B: 10000 pieces sold for 100 yuan
C: 20000 pieces for 30 yuan
If my purchase price is 50 yuan, what price should we choose to sell?

The price must be set at 80 yuan. If we don't have the profit space of the store, we will be very tired. Because only my baby has enough profit space can have operation space.

3. Picture. Analyze the main picture, auxiliary picture, buyer show, print of peers
Maybe we sell the same product. Because the pictures are different, others can sell it, but I can't sell it. So we can see how the pictures of others are laid out. We can refer to the pictures of our peers to do it, but remember not to do it the same

4. Are there any new products ranking top among popular words and precise words.
Use the precise long tail words or popular words of the product to search our products and see if the top ones are similar to our products (the products do not need to be identical, but the prices and properties should be similar) or new products of the same model.

The above points are the aspects that we need to consider when selecting a good style. We should consider the market acceptance, so that we can have a good click show. The product needs to be profitable, so that we can promote and lead in a diversified way. Secondly, the pictures should not be too bad, or even the pictures of peers will surpass the bad and good styles, and the click rate will not be high.

How to choose the best products among self owned products?

1. Edit your existing products on social platforms such as the circle of friends and QQ, and let the friends in the circle of friends select a wave of products first, and then directly select them based on their appearance, leave a message to vote, like and forward red envelopes, or give a free experience. It's the simplest, direct and effective way. There is a misunderstanding here. When some business friends made this simple measurement, they thought that the best effect was the consistency of the crowd. For example, we buy women's cosmetics. Is it meaningless for men to vote? No, men's participation is more objective. Secondly, if there are Taobao groups, you can measure the amount in Taobao groups and fan groups, release a new product, tell fans when it will go on sale, give some coupons, and observe fans' collection and purchase data.
2. Micro Amoy can release new and pre release new micro Amoy, then we can use the same way, like it, leave a message and send some out, or collect and purchase in advance. The first XX pieces are half price, and look at the data of collection and purchase.
3. Taobao customer
Direct use Taoke to push. The commission setting is higher, about 40% - 50%. Taoke is not required to be able to promote and sell to us. The key is to observe how much promotion cash Taoke gives me, that is, the sales volume of my product is 0, but I set a high commission. After a period of time, look at the general plan we set, and see how much the baby shows, The high display shows that many Taoists are pushing our products.
There are only two reasons for using Taoke to push. The first is that our commission is set relatively high, and Taoke will push products that he thinks can be sold; The second reason is that the commissions of the most popular products are relatively low. Taoists are pushing a lot of products at the same time. If Taoists feel that our products can rise, they will promote them to us.
4. Direct train payment measurement
Use accurate long tail words to test the collection and purchase of products.
Operation method: find a competitor, and then analyze the drainage keywords and transaction keywords in the keywords of our competitors.
Tools needed: Business Advisor Standard Version Competitive Product Analysis
You can see the leading words in the store and the closing words. The word we need to find is the key word that is both the leading words and the closing words.
Find such words and add them to the through train, and show them. Because these words are the leading words of competitors' products that are better than ours, we can use these words to make accurate matching. The collection and purchase we measured are accurate. According to the collection and purchase data, we can choose whether our style has the potential to sell.

The thinking of Taobao is different from that of Taobao before. It is no longer the time for single products to move the whole store. However, the popular products in the store are also indispensable. What we need is the simultaneous development of multiple styles. Therefore, good styles are a very important link in both the Double Ten One and daily business activities.