Taobao agent operation

Taobao agent operation: will false transaction and power reduction affect the store

Taobao agent operation
Generally speaking, those who open online stores will not make illegal operations under the rules of the platform, but there will still be some people who will make improper operations, such as false transactions. Will false transactions affect the stores? Today we will discuss this question!
1、 Will the false transaction and power reduction affect the store?

When your single product violates the rules, the most direct damage must be the product itself, such as deleting your transaction record, deleting your comments, removing your baby from the shelves, deleting your baby, not driving the direct train, not being a Taobao customer, not having search weight, etc. Anyway, your baby is basically dead.
The most terrible thing is that you had a good burst of money, and the data of all aspects were very good. A violation would kill the goods. There are many sellers who still want to recover their weight after the right reduction is over. I want to say that once they violate the rules, it is basically impossible to recover their weight.
Whether it is a single product violation or a store violation, it will definitely affect your store's comprehensive quality score. What is the comprehensive quality score of the store? There are two categories that determine the weight of your single product: one is the score of the product itself, and the other is the overall score of the store.

In the past, the ranking of single items mainly depended on various factors and indicators of the product itself, such as sales volume, favorable comments, conversion rate, click rate, page dwell time, repurchase rate, etc., but with the launch of Taobao's "small and beautiful" strategy, you will find that the "comprehensive quality score of stores" now takes an increasingly high proportion in the ranking. What are the comprehensive quality scores of the store? For example, the most common ones are: dynamic sales rate, the hierarchical ranking of stores, the overall trend of the store's DSR score, the store's comprehensive payment conversion rate, the store's browsing depth, refunds and other after-sales indicators, whether there are disputes about refunds, illegal rights reduction, and so on.
Your illegal right reduction will definitely affect the comprehensive quality score of your store, and the decline of your store's comprehensive quality score will certainly affect the ranking of your store's products, especially the top sellers.

2、 How to recover?

1. Delete goods with reduced rights
After the store baby is checked, the store will delete the baby with the right to drop. If the store wants to re launch, it is a reasonable time to delete the baby one to two days later.

2. Optimize Baby
After the baby has been downgraded, the merchant can first remove the baby from the shelf to the warehouse, and then modify and improve the title and details page of the baby. Don't rush to put it on the shelf.
If the merchant wants to put the baby on the shelf, he can put the baby on the shelf at zero. The merchant will delete the baby immediately after putting the baby on the shelf, and then restore the baby in the recycle bin to the store, and restore the information such as the title details page of the baby to the way that the baby had no right to drop. In this way, there will be no record of the baby's right to drop.
After that, if you can find your store treasure, then the right to decline will be restored. If they can't find it, then the merchants need to promote and drain the baby, so that the baby can have a deal, so that the power reduction will be restored slowly.

3. True transaction

Merchants can also use the method of real transaction to restore the right to decline. They can use the method of internal and external drainage to guide relatives and friends to place orders to clinch a deal, or they can place orders to clinch a deal through regular customers. After all, it is relatively easy to be a regular customer. Merchants can find regular customers from the background orders, and then send text messages to inform them of preferences to guide them to place orders.

4. Appeal

If the above methods have no effect, the merchants can only appeal, but appeals need evidence, so merchants should collect good evidence, which is very helpful for appeals.
Merchants should still manage their stores well, not violate rules, and not lead to false transactions to lower their power. Seriously, the stores will be blocked by the platform, so everyone's previous efforts will be wasted. Therefore, in doing business, we should be honest and treat customers with heart. This is the long-term way!