Taobao Agency Operation: How to Label People (Part 2)

Misunderstandings of common through train crowd
a. Only invest in the system population, not analyze the baby audience group, not analyze the store data

The system recommends people and their peers are all investing, and the competition is strong. Another group of people is not accurate, which will lower the conversion rate, further lower the account weight, and in turn affect the traffic, and all data will not be good. Therefore, the flow of many stores that only invest in the system recommendation crowd is generally limited, it is difficult to break through, and the conversion is also low!

b. Baby price is low, baby audience is low consumption level

Many sellers are confused. My baby is sold for 20 yuan, so the most popular audience is the low consumption level? I don't feel anything wrong! Of course not. Here are two examples:
Brand socks cost 18 yuan/pair. If you invest in low consumption groups, the conversion will be very low. People who seldom buy clothes on Taobao for more than 50 yuan can hardly be asked to spend 18 yuan on a pair of socks. Considering the cost performance ratio of products, the consumption concept when purchasing products is different.

Fashion lady earrings, 39.9 yuan/pair, most of the audience of this kind of baby are relatively fashionable female college students, delicate fairies, and newcomers to the workplace. The transformation of low consumption crowd will certainly not be high. At this time, the low consumption crowd has become the mainstream transaction crowd in the store. At this time, you need to self diagnose the baby launch.

c. Baby is more mature, and the crowd will vote for the older ones

For example, mother's shirts, old lady's shirts, and such age tagged babies, will they be released to 40-50, 50-60 people? It's too narrow for you to think so. Many elderly babies are given to their parents by their children, and most children's toys are bought by their parents and given to their children. The crowd launch should consider not only the baby audience, but also the search crowd.

D. All uniform premium

Whether it is a system recommendation group or a user-defined group, the unified premium for all keywords is not available. For example, the popularity of keywords is different, and the competition is different. For example, if all keywords are priced at 1 yuan, and some words can get traffic at 50 cents, then it does not achieve the role of low price diversion! For some words, you have to bid 1.2 yuan to get traffic. As a result, your bid is low. If the keywords are not displayed, let alone click and convert. It will also lower the account weight! The same is true for crowd premium, which cannot be unified. Some people can get good traffic with a low premium, while some people need a high premium to get good traffic!

The crowd label confusion is not terrible. The terrible thing is that you will only sit and wait for death when facing the crowd label confusion, but will not pull back the crowd label.

How to correct crowd tags

1. Through train
The through train is the most accurate promotion tool to attract customers. It can also quickly revise the label of the store crowd, mainly by giving high premium to the high-quality customers in the store, improving transformation, and quickly pulling back the label of the store crowd.

2. Drill and spread
As a crowd oriented promotion tool, Drillshow is mainly targeted by visitors. To target people with high matching degree can also quickly pull back the store label.

3. Regular customer maintenance
The store has a certain foundation and a certain number of customers. At this time, it is necessary to take advantage of the original advantages of the store to maintain old customers with the help of the quality of products and service of the store, because the second repurchase behavior of old customers will mark the store or baby, and according to statistics, the cost of attracting a new customer is five times higher than the cost of maintaining an old user, The label of old users is also relatively consistent with the baby, and the higher the account level, the greater the impact on the accurate population of the store, which is the most beneficial for the positive development of the store.