Taobao agent operation: how to do well in crowd labeling (middle)

Understand the psychology of buyers' collection and purchase, and combine the following methods to quickly improve the collection and purchase rate.

1. First of all, the style orientation of the store should be clear. Only when the orientation is clear, can it attract specific target groups.

When the target group likes to recognize the baby and the store style, the baby collection will be more and more, and it is easy to transform. Now Taobao is building a small and beautiful store, which should highlight the style!

2. Ensure enough traffic. Only when the store has enough visitors can we talk about click conversion and other issues!

3. In the early stage of the promotion, the store can do some promotion and diversion activities to improve the transformation and achieve the goal of rapid marking.

4. The style update should be carried out in advance during the season change and the big promotion. Some businesses feel that there is still a long time to go before the season change and the big promotion. For example, 618 is June 18 for buyers, or a few days before and after, but for sellers, the 618 event basically started in May, and they made preparations for the style update, event registration, event warm-up, etc, Your reaction to the activity is insensitive and you are left behind by your peers! Making preparations in advance is conducive to optimizing the weight of babies, collecting and purchasing data!

Taobao pays more attention to the customer's experience. It collects more and buys more. Taobao will think that your baby is the product that customers like. Of course, it is willing to give you more presentations and better rankings. The more the store tag matches the baby tag, the greater the traffic!

Many times, businesses do not know whether their crowd labels are disorderly. What will lead to the confusion of crowd labels?

1. Make up orders. Many businesses still have their awareness of Taobao in the past few years. They don't make up for the flow or the transformation. They want to make up for the sales! It turns out that the faster you make up, the faster you die. If you are lucky enough not to get caught, the traffic will also disappear. This is because the label confusion caused by the supplement has disrupted the proportion of the original label of the baby, so sometimes the more the supplement, the less the traffic will be!

2. Taobao customers, low price diversion activities, some businesses will do some Taobao customers or price reduction promotions in order to sell. This kind of activity will introduce many low customer single group, lower the consumption level of the store, lead to the mismatch between the incoming crowd and the baby, affect the transformation, and thus affect the online search traffic of the store! Can Taobao customers do it? When clearing the inventory, you can be a Taoist. Usually, you can also be a small number of Taoists. A large number of Taoists are not good for the long-term development of the store!

3. The promotion activities such as 618 and Double 11 have a very considerable traffic volume, which brings a high collection, additional purchase and transformation. The traffic volume will decline after the promotion activities, partly because the customers who need to buy them have basically bought them, and partly because the confusion of the label of this part of the population has affected the follow-up population matching.

4. The product positioning is wrong, and the customer price of Babe is similar to the consumption level of the store under normal circumstances, but it is not absolute!

(To be continued)