Taobao Agency Operation: How to Label People (Part 1)

Many Taobao sellers have reported that the traffic is becoming more fragmented, which is difficult to grasp. Under the Taobao personalized search rule of thousands of people and thousands of faces, whether the crowd tag is accurate directly determines the amount of store traffic and the quality of traffic! So today, let's share some questions about crowd labels, crowd placement and other related issues, starting from the formation of labels!

Label formation:

1. Formation of buyer's label

Taobao system will mark buyers multi-dimensional according to gender, age, occupation, style, consumption ability, hobbies, shopping preferences, color preferences, browsing records, purchase records, etc!


2. Formation of baby label
① According to the baby's own situation

② After a period of sales, the baby will be marked according to the people who browse, collect and purchase the baby!

When buyers search for keywords, Taobao system will recommend babies with corresponding tags according to the buyer's age, style, consumption ability, browsing records and other tags! The greater the matching degree, the higher the natural search ranking, the higher the click rate, and the better the conversion!


3. Formation of store label

The comprehensive label is formed according to the comprehensive situation of the store and the age distribution, consumption level, gender proportion, geographical distribution, price range, etc. of the people who buy the store!

Then the more the label of the store matches the buyer's label, the higher the weight of the store! The higher the natural search traffic of the store!

So how to quickly mark the baby?

As mentioned above, most of the baby labels are determined by the buyers. The old stores have a certain amount of basic sales, and various data also have a certain accumulation. The old customers are well maintained, and it is easy to label the baby. What about the new stores?
You can mark your baby by collecting and purchasing! So how can you quickly increase the amount of collection purchases? Before considering this problem, first study the buyer's psychology of collecting and purchasing!

1. At the same time, collect and purchase several same or similar styles, and then compare the price, sales volume, praise rate, cost performance, package mail, DSR and other aspects of the baby and the store. At this time, the store should highlight the selling points in similar products, with a higher cost performance ratio, and do business alienation. At the same time, the store should also control the store's DSR, buyer show, ask everyone Control printing comments and other aspects. The more you do, the higher the conversion rate.

2. Some of them directly place orders when there is a demand. In this case, sellers can guide the collection and purchase: priority shipping, coupons, and small gifts. Many times, sellers would have given simple small gifts to increase the buyer's shopping experience, so it is also very good to do some activities to collect, purchase, place orders, and give gifts!

3. The other thing is that there is demand, but it is not big. You can do without it. It is OK to buy it or not. First, if there is an event one day, or you are excited, you can buy it! At this time, it is very necessary to launch and promote direct train groups, and also to do some store activities to attract this group of people to transform!

4. There is a certain demand for the product, but there is no funds or insufficient funds. At this time, the store has an advantage in supporting credit card spending!


(To be continued)