After years of updating and development of Taobao, natural search is no longer a very elusive search channel, and now the search can be standardized.Today, we will talk about how to improve the standardized operation method of Taobao natural search.
1. First of all, the conditions that trigger the search: the weight of the search entry+the weight of the crowd tag+the search parameter=the triggered search. There are actually three very important points here: parameters, crowd and entry. Let me talk about the parameters.
2. Parameter 1 is the real-time weight, which has been strengthened since last year. What is the real-time weight is that the performance data of this period is good, which will affect the next period.
3. Parameter 2 is the click through rate. The click through rate of the new product period is very important. Collection rate and purchase increase rate can improve the conversion rate, which is also a very important interest indicator.
4. Parameter 3 conversion rate and UV value. Once the single product flow rises, the system will assess the flow conversion, which is the value generated per unit time.If your conversion rate is higher, the customer price is higher, and the number of customers is more, the UV value will be higher.
5. Parameter 4 is the industry competitiveness. You need to compare with the industry average standard. For example, all indicators should be compared with the peers on the same level. The performance is better than the peers on the same level. You can also compare with the peers on the same level of excellence. Try not to exceed the peers on the same level of excellence.
6. If your baby is between average and excellent, it is the best weighted threshold. If your data is always in this range, the search should not be very bad.
7. There are two keys to whether the search can be done. It depends on whether your products and data are in the growth channel or the decline channel. For example, when comparing the product data with the data of the previous day and week, if it continues to grow, then the traffic will also continue to grow, including the collection and purchase rate, and the UV value, which are better than the peers in the same layer.
8. There is a misunderstanding. Because growth is very important, many businesses will blindly pursue too fast growth and make up orders, which will trigger the platform anti cheating mechanism.
9. Of course, if there is no growth, it will enter the decline channel. Once the product data and the data of the previous day and week continue to decline, the traffic will also continue to decline, including the collection purchase rate. If the performance is not good, it will decline faster.
10. One point should also be noted here. If your data fluctuates up and down, causing abnormal fluctuations in the overall data, you will also be judged whether there is a suspicion of cheating.
