So today, the first thing to do is to learn how to quickly find words and title combinations to help babies go online. Next, we need to understand the search habits of Taobao search engine and users, and make a title that can bring traffic and transformation. This title will determine the lower and upper limit of traffic. Taobao's title optimization is part of Taobao's search ranking optimization. The advantage of Taobao's title optimization is to increase the amount of search display, so that babies can be fully displayed in front of customers. The specific point of title optimization is to optimize the title of your Taobao store in accordance with the rules, so that it can rank high among many similar products, increase the exposure rate, click quantity, and improve the conversion rate. Write a title must pay attention to a premise, irrelevant keywords must not be used. In fact, the best time to optimize the title is when it goes on sale. You should choose the most appropriate keywords according to the actual situation of your store and products.
Keyword attribute and data analysis ， First of all, you should fully understand the core words and attributes of the products you want to do, then list them on the table and sort them according to priority, and then learn about the market situation through business consultants.
There are two kinds of core words, one is fuzzy core words, the other is precise core words. For example, dresses, rice cookers, snacks, these products without precise attributes are called fuzzy core words; Korean dress, smart rice cooker, with a precision attribute of the product is called the core word of precision. At this time, someone will ask if two or more words are precise core words? If words with more than two precise attributes are called long tailed words.
At this time, we should write down the core words of the products we want to do. If we really don't know what the core words of our products are, we can take photos of them and use Taobao to take a look at how people in the same industry write them. Attribute words can be better understood, such as gender, age, fabric material, season, workmanship, style, function and efficacy, place of origin, time, and color. These are attribute words. When mentioning these words, it is natural to mention special types of keywords, because these words bring traffic through some typos, false words, drop-down box recommendations, and brand words. For example, men's leather shoes, right ones are dirt, and Maoni coats are all mispronounced words. However, the flow of these mispronounced products is still high.
First, we need to determine what our core subject is and why? Because this is to determine the core entrance of the next drainage. How to determine our core subject? 1. Analyze subject - product title 2. Determine the most accurate subject with relatively high popularity as our core subject 。 When we choose the main keyword, we can't determine it by our own intention, but by the whole market and competitors. For example, the main keyword, coat, has little relationship with many small sellers, because it has little relationship with many small sellers, Because the competitiveness of small sellers cannot optimize the ranking of this word. However, if you use some keywords such as medium and long coats/short coats/thermal coats, the chances of doing a good job in ranking optimization will be much greater, and the part of speech will become much more accurate. We copy the data of each subject to the table for our subsequent comparison
Number of online products: The number of online products currently searched by Taobao including target keywords ， Let's take toys as an example. When we see that the number of online products is more than one million, we should think about whether our babies need to compete with millions of businesses. When a store buys this category, it will put many products and many zombie stores. Many Taobao stores have opened, but they can't take care of them. According to the balance rule of Taobao search engine, a store can only have two products that can get the top weight of the same core word, and only one product can be on the home page. Only long tailed words with three or more attributes or some super small category products are possible.
Reference price of through train: For the selected keyword but the first through train in China, the reference click unit price is higher. The higher the unit price is, the higher the keyword value is
Click popularity: Index indicators fitted according to the number of search clicks. The higher the popularity, the higher the number of search clicks (Calculate independent IP)
Click heat: According to the index indicators fitted by the number of search hits, the higher the popularity, the more search hits.
Payment conversion rate: Number of buyers/visitors paid, that is, the proportion of visiting customers converted to buyers (not instant conversion, but long-term conversion)
Trading index: The higher the trading index, the more trading behavior.
Key words selection inspection indicators
1. Number of online products/popularity collection ≈ the competitiveness of a keyword (key subjects)
2. The percentage of hits in the mall: Store C should choose a lower percentage of hits in the mall, while Cat Store should choose a lower percentage of hits in the mall. The red line is 70%. This indicator is not considered for limited categories.
3. Direct train reference price: describe the real price of a keyword implicitly
4. Payment conversion rate: keywords with continuous conversion capability are the best
Data review factors
1. Review the competition index
2. Whether the competition index is high or low, it is recommended not to use words above 100000
3. If the industry competition is really fierce, you have to choose
4. Unless the category is very small, visitors will always see the data of the day, and the category is very small for 7 days
5. Unless it is a very small category, generally do not select words below 1000, or the upper limit is too low
6. It is better to search online products with more than 1000 keywords in the range of 20000 to 30000. Don't use brand words!!!
Don't use fuzzy core words to search for general category keywords. You must take an attribute word with you to find general category keywords. You must first look at the popularity of search. Generally, 10 online products correspond to 1 search popularity, which is rhythmic, but 1:15 is difficult to accept. The core words themselves are not used.
How to combine titles
After selecting the main keyword and the long tail keyword, it is also relatively simple to combine a title. At this time, let the 30 words of the title produce the maximum effect.
1. The keywords should not be too broad to ensure the absolute and non conflict of precise keywords. This is an important principle of the title. For example, this shirt is loose, so you should not add the word of self-cultivation. If you add it, it will lead you to a dead end. You should be clear about this. I won't explain it in detail here.
2. The mobile terminal can set a short title, which does not affect the weight of the original title. We can let new products set promotion information to add it, increase competitiveness, and thus improve the conversion rate.
3. We can sort the selling points from left to right in the order of importance. Because our text reading habit is generally from left to right, the first keywords will be given priority.
4. When we search for words, there will be some recorded keywords, so we try not to modify the sorting.
5. Whether to add space to the title or not has been discussed by many people. In fact, the purpose of adding space is to force word segmentation. Tell Taobao's search engine that there is a whole ahead of me.
